Recently, Google quietly made a change in organic search results with the additional inclusion of more “people also search for” boxes. This new addition appears in search results when...
Continue ReadingTrue or false: newer, younger lawyers have an easier time with technology than veteran attorneys with decades under their belts? “True” is the easy answer, but it might not...
Continue Reading[Mini Case Study] One Keyword, One City, 138 Zip Codes… 82 Different Law Firms Proximity to the searcher is one of the most important factors in Google’s local pack...
Continue ReadingIt’s one of the most frequently searched queries by attorneys in the United States: what is the Super Lawyers award, does anyone care about it, and does the designation...
Continue Reading2017 has been the year of changes for Local SEO’s. There has been more product modifications and major additions (upgrades?) than I can remember happening in a single year....
Continue ReadingAs a law firm marketing agency, we write our blog articles primarily with lawyers in mind. Today, we address a topic that you might expect attorneys to already know...
Continue ReadingThe PPC Problem and Juris Digital’s Approach Pay-Per-Click all comes down to how much you pay per click — and whether it’s getting you what you want. At Juris...
Continue ReadingA Review of Justia’s Web Design and Digital Marketing Services If you’re in the market for digital marketing services for your law firm, it’s quite possible that you’ve come...
Continue ReadingSo you’re ready to start your own law firm? Congratulations! This is the beginning of many a success story in the United States. Yours might be next. So you’re ready...
Continue ReadingWondering whether it’s time to fire your current SEO provider? Here we’ll look at five things to look for which may indicate that a change is in your best...
Continue ReadingWondering how long SEO will take to show results? The broad answer – which doesn’t apply in every circumstance, and should be taken with a grain of salt –...
Continue ReadingI think most designers and business owners out there would agree that a logo is the most important part of any brand. Logos shouldn’t be difficult, hard to understand,...
Continue ReadingThere is no denying that Avvo is a huge website with massive visibility in Google and on TV. In fact, according to a recent SEM rush report I conducted,...
Continue ReadingYouTube and Attorneys are a match made in heaven. Years ago, you had to be lucky enough to catch a crazy attorney ads on TV. YouTube changed that. Now...
Continue ReadingWondering whether your website is properly optimized for mobile devices? We have several clients whose mobile traffic constitutes over 65% of their total website traffic. Needless to say, if...
Continue ReadingFor law firms, signing new cases is essential to the success of the firm. Without new cases coming in, your business is going to slow down as your caseload drops. That’s...
Continue ReadingBacklinks continue to be the primary driver of high search engine rankings. Why? Because backlinks are normally very difficult to get, and a site that does get them is...
Continue ReadingVideo Transcription Hi I’m Casey Meraz with Juris Digital and today we’re going to be talking about how to get more reviews for your law firm. Getting Reviews on...
Continue ReadingIs it your ultimate goal to rank high in Google for search queries containing [your practice area + your city/state]? Of course it is! And I sincerely hope you’ve...
Continue ReadingAre you in the process of researching legal marketing agencies? If so, you know that it can be difficult to prioritize the qualities to look for in the agencies...
Continue ReadingEffective legal marketing starts with strategy. A strong foundation provides a platform from which you can build and manage campaigns. Creating client personas is an important part of the...
Continue ReadingHave you ever wondered which of your digital marketing efforts are actually producing leads, and which aren’t? To make sure that your law firm spends it’s digital marketing dollars...
Continue ReadingWill Live Chat Help or Hurt Your Marketing Efforts? Navigating legal marketing is like digging for gold in a minefield. There are a multitude of options and it seems...
Continue ReadingIn an increasingly competitive market, it’s worth considering how your law firm can differentiate itself from the competition online. One effective way to accomplish this differentiation is to proactively...
Continue ReadingEver wonder why you prefer one law firm website over another? The answer: Simplicity. Or, in other words, “less visually complex”. Simplicity in a law firm website doesn’t mean...
Continue ReadingIf you spend too much time on Google like I do you may have noticed a small addition to the Google My Business reviews. Earlier this month they quietly...
Continue ReadingLocal search results have seen a lot of changes recently with the most significant being the addition of the local finder and then having paid ads in the local...
Continue ReadingOver the past 10 years in digital marketing I have met very few lawyers who know what remarketing is and even less that engage in it. This is a...
Continue ReadingRecently I was having a discussion with a personal injury attorney where he asked me what I thought was the most important thing a client looks for when hiring...
Continue ReadingAbout a week ago Darren Shaw from Whitespark presented his results from an interesting citation study. In his study Darren wanted to find out what actually happens when you...
Continue ReadingThis post was originally published on Avvo’s Lawyernomics blog. One of several awesome things about the Accelerated Mobile Pages Project is that its name is literal. This is a...
Continue ReadingIt’s crazy to say in the era of [NOT PROVIDED], but Google is giving me really useful keyword data lately. This post outlines how I’ve used keyword data from...
Continue ReadingDoes Direct Mail Marketing Still Work For Law Firms? Recently I was at a marketing and management conference for personal injury firms. During this conference many law firms will...
Continue ReadingIf you haven’t been using Google alerts you’re behind the curve and it’s time to catch up! Don’t worry though if you haven’t been using this handy free tool...
Continue ReadingPromoting your website online isn’t just about organic traffic. In fact there are hundreds of other ways to generate leads depending on your practice area and location. In this...
Continue ReadingYelp. Whether you love them or hate them you’ve at least heard of them, and you’ve likely used their website or app to find a good sushi joint in...
Continue ReadingThe fact that the United States incarcerates more of it’s citizens than any other NATO nation is no secret. This study from Attorney Andrew Flusche looks at the incarceration...
Continue ReadingWe spend a lot of time thinking about how to build links and citations that will really move the needle for our clients, both in terms of keyword rankings...
Continue ReadingGrowing your law firm is one of the hardest jobs you have whether your law firm is big or small. Without proper processes and procedures geared towards actively seeking out...
Continue ReadingIs your online marketing strategy actually in line with your law firm’s goals? If one of your online marketing goals is to get more clients and sign more cases...
Continue ReadingNOTE: This technique will only work if the Analytics account in question is still active, or has been deleted for less than 30 days. One of the biggest frustrations...
Continue ReadingGoogle shocked the world last week when they mixed up how local results are displayed in search results. Local queries that used to return result pages containing up to...
Continue ReadingIt doesn’t matter how much traffic your law firm’s website generates if it doesn’t inspire people to contact you. Adopting strong SEO practices, staying relevant on social media and...
Continue ReadingDid you know that Google penalizes websites that operate outside of their terms of service? A couple of years ago Google was actively penalizing a lot of law firm...
Continue ReadingSimply being a lawyer is not enough to gain business these days. Your site is in competition with the world, not just your local firms. Typically we like to...
Continue ReadingWhen potential clients are searching for an attorney they typically get a mix of local law firm results as well as attorney directories such as Lawyers.com or Martindale.com. Although...
Continue Reading1. Read other blogger’s blogs The reason that bloggers began blogging, way back before search engines even existed, is because they wanted to talk about the nerdy shit that...
Continue Reading1. Blog About Someone’s Death and Call it “Content Marketing” Rob Woods (@robdwoods) recently tweeted the following, spot-on observation: If you tie your stupid content marketing to someone's recent...
Continue ReadingIf you are considering making significant changes to your website, there are essentially two methods you can use: 1. Make completely random changes based on what you think is...
Continue Reading