In PPC, the ad itself is only half the battle. The other half is your landing page.
Why does this matter? Why not just link users to your law firm’s homepage or contact information? The answer comes down to user expectations. When a user clicks on a targeted ad, they expect a targeted landing page. This is especially true in search engine PPC, where the user is likely looking for the same information organically. For example, if a user searches for “Boulder personal injury lawyer” on Google, they want results that are relevant to that search, both in the service provided and the area served. Whether the link they click on is a PPC ad or a regular search engine result doesn’t matter to them. All that matters is if they are brought to a relevant page.
This is where the landing page shines in PPC for attorneys. Legal services rely heavily on geo-targeted marketing. This means that a landing page should not only contain information relevant to that location but also have a strong value proposition attached. Optimizing these elements of your PPC landing page is crucial to making your firm stand out among the competition.
When it comes to PPC metrics, you may be tempted to look at your CTR and equate it to the overall performance of your ad. However, CTR doesn’t tell you what the user does when they get to your landing page. In other words, it doesn’t necessarily mean that those clicks lead to conversions.
Your landing page needs to be optimized to convert leads from your PPC ad. Otherwise, you end up paying for clicks that result in no new cases. Remember, the landing page is how you convince the user from your ad (or from organic traffic sources) to contact your firm for a consultation.
If PPC for attorneys begins with compelling ads, it ends with an effective landing page. From headlines to calls to action, each component plays a crucial role in converting your users into leads. Here are some elements you can add to your landing pages now to boost the performance of your PPC ads.
Your landing page’s headline should be attention-grabbing and directly relevant to the needs of your user. It should clearly communicate the benefit or solution you offer as a firm and indicate the location you are targeting. For example, the title “Personal Injury Lawyer” is okay and “Tampa Personal Injury Lawyer” is good, but see if you can incorporate some other brand value. This could be highlighting your firm’s reviews, case results, or accolades. Here’s some inspiration from a landing page for one of our clients.
When we talk about concise copy, we don’t necessarily mean a short page. We mean that the copy should have as little filler as possible. If you have a heading about the statute of limitations for car accidents, give the user the answer in the first or second sentence. People want thorough answers quickly, so the copy should reflect that. Using bullet points or short paragraphs also makes the content easy to scan.
Including testimonials from satisfied clients can greatly increase the credibility and trustworthiness of your law firm. Choose testimonials that highlight positive outcomes and place them strategically on your landing page to reinforce your value proposition. We recommend placing some testimonials near the top, but anywhere on the page has a net benefit. Video or audio testimonials from previous clients are preferable, but written reviews work as well. Here’s an example from one of our clients that includes a testimonial callout near the CTA for their landing page.
This is where your firm has a chance to set itself apart from others. Depending on your area of practice, there may be a lot of competition (personal injury is a good example). If so, you need to highlight everything you can about your experience and industry recognition. Do you have a high rating from Martindale-Hubbell? What about a top lawyer listing or board certification? These serve as an opportunity to show that you are the best choice for potential clients. Whether it’s your experience, client-focused approach, or track record of success, make sure to communicate why potential clients should choose your firm over others.
A clear and compelling call to action or CTA is essential for helping users schedule a consultation or contact your firm. Use action-oriented language, and make the CTA stand out visually. For example, you can create a form that sits in the body of the content or off to the side. Or you can include your phone number in a CTA at the beginning and end of your page. A good practice is to include your firm’s phone number within the last sentence of the first paragraph and in the last section of your landing page.
A successful PPC campaign involves more than just crafting captivating ads; it requires a holistic approach that includes optimizing every aspect of the user journey. By implementing these landing page optimization strategies, you’ll not only enhance the performance of your campaigns but also improve user engagement and conversion rates.
While it’s best practice to have different copy on your ad and your landing page, you want them to be clearly related. So if you create an ad for car accident representation in, for example, Dallas, make sure your landing page targets Dallas and not another city. In addition, if your firm has multiple practice areas, make sure the landing page targets the same practice area. If your ad focuses on car accidents, make sure the content of your landing page focuses on that case type rather than just personal injury in general.
Think about the intent of the user and the case type they might have. For example, if you are a criminal defense firm, your user is likely someone accused of a crime. So what information would they want to know? Most likely, they want to know your experience with their specific scenario, your previous results, and whether you are affordable. Include all that information on your landing page. Provide them with the information they need, and it will build their trust in your firm.
If there is anything that a landing page should do well, it should convert users into leads. Make it easy for your users to contact your firm for a consultation. This could be a contact form near the top of the page, a large phone number to call, or an email. Whatever you choose, make sure it’s easy to see and simple to execute. Here’s an example from a landing page of a Juris Digital client with a high conversion rate (hint: it’s above 27%). The contact form to the right is easily accessible and it is clear what case type they work on.
Multimedia is an underestimated tool in landing page creation. For law firms, it is essential to have media that adds to the user experience rather than just filling space. A good practice is to have some reviews or testimonials on your page. These can be from your Google Business Page, Avvo, etc. Better yet, add video testimonials from real clients so that users have an easier time connecting with your firm. You could also benefit from adding videos showcasing your attorneys and staff.
A common practice for PPC advertising in other industries is to create landing pages that are separate from the domain to track performance. They then optimize the page for sales copy and layout based on A/B testing (i.e. testing different versions of the same page). However, this technique may not be the best choice for law firms.
One main reason is that the landing page is more likely to convert if it matches the intent of the user. It doesn’t really matter where the user comes from in legal marketing—just what they are looking for. As a result, landing pages for law firms are usually optimized for local SEO because they can satisfy the intent of the user whether they come from a PPC ad or an organic search.
Another reason why PPC-specific landing pages aren’t always necessary is that law firms don’t usually run promotions. For example, it may be logical to create a landing page for a company offering a 20% off deal on a product to track performance metrics. However, this doesn’t make sense for most law firms, especially those that work on contingency.
The key thing to remember with PPC for attorneys is that a landing page built for the user is more likely to convert. Your ad may have stellar copy, but ultimately, its success hinges significantly on the optimization of the landing page it links to. If the landing page doesn’t deliver on the promises or expectations set by the ad, users may feel misled or frustrated, leading them to abandon the page without contacting your firm. By optimizing your landing page, you provide the user with a clear, direct conversion path and maximize the ROI of your PPC campaigns.
Personal injury cases often garner much attention from the media, the public, and lawyers alike. These cases have the potential to pay six-, seven-, and even eight-figure awards due to a combination of factors.
The value of a case may increase when they are particularly destructive, involve multiple potentially deep-pocketed defendants, and concern a sympathetic plaintiff. As an attorney, especially a personal injury attorney, your short-term goal may be to see a $100K+ settlement, but you dream of seeing a multi-million dollar verdict. To reach these goals, you want to focus your law firm marketing on specific attributes and characteristics common to these high-value cases.
High-value personal injury cases tend to have two factors in common: extensive damages and deep-pocketed defendants. If these factors aren’t present, it does not mean a plaintiff will not be successful, it is just likely the case will result in a smaller settlement or award. For this reason, some cases are worth much more than others. Marketing for law firms should focus on both these factors if their goal is to retain high-worth cases. Let’s take a closer look at both to understand marketing for lawyers in this field better.
The first factor to consider is the extent of an individual’s injuries. Typically, the more severe and permanent the injuries, the more damage and compensation. Think of major car accidents, motorcycle accidents, truck collisions, and construction accidents.
These types of cases tend to lead to severe injuries, and as you might expect, the more catastrophic the injury, the higher the value of the personal injury claim.
Severe catastrophic injuries can include:
Any injuries that result in functional incapability, the loss of the ability to earn a living, and the inability to participate in daily activities, can come with high costs.
To focus your practice on high-value cases and retain those clients, you must market yourself as knowledgeable and experienced in catastrophic circumstances and injuries.
Let’s explore three types of high-value cases a bit closer.
For a client who suffered a traumatic brain injury (TBI) or has a loved one who suffered one, choosing the right lawyer is perhaps the most crucial decision in their life right now. When searching for an attorney, they are looking for someone they can trust, and getting them to do that takes expert personal injury law firm marketing.
The brain is the motherboard of the body, and any injury can be devastating. TBIs can be immensely painful and permanent and require lifelong medical treatment.
TBI cases rarely result in less than six-figure jury awards or settlements, and one of the reasons why is that the cost of a victim’s medical care can easily and quickly reach six figures. In most cases, even a settlement will be above $100K.
Many TBI cases are worth millions of dollars. As an attorney, you want to get those multi-million-dollar verdicts for your clients, firm, and business, so you want to attract TBI clients with effective law firm marketing.
Spinal cord injuries can be just as devastating as TBIs; sometimes, the two coincide, which can be particularly catastrophic. Spine injuries can quickly lead to tremendous damages for the plaintiff. Victims with severe spinal injuries, particularly paralysis, have had their worlds turned upside down. As a personal injury attorney, you must confidently market yourself in a manner that reassures potential clients that you are prepared to handle the magnitude of their cases.
Much like catastrophic injury cases, wrongful death cases have the potential to be high-value cases more often than not because of the possible damages involved. In addition to standard compensatory damages common among personal injury cases, certain damages are unique to wrongful death claims. These include damages for:
As an attorney, marketing yourself and your firm to wrongful death claims, especially those resulting from a catastrophic accident, can prove lucrative to your business.
The best personal injury attorneys are the ones who successfully navigate the complexity of these types of cases, including dealing with multiple defendants, negotiating with insurance companies, and managing mountains of discovery. Your personal injury marketing should exemplify these attributes. Marketing yourself as experienced in high-value cases is vital to signing more high-value cases.
While it is generally a good rule of thumb to say that the more severe the injuries, the more the case may be worth, the client’s overall prognosis plays a prominent role in potential value. This is because an individual with severe injuries who is expected to recover fully will likely have a case worth less than someone with permanent injuries. In other words, severe injuries with anticipated full recovery are generally not worth nearly as much as those with lifelong limitations and medical problems.
The permanent negative impact of being unable to participate in daily activities and earn a living may entitle a plaintiff to compensation for past and future pain and suffering. Anticipated medical and adaptation expenses and future pain and suffering damages significantly increase that claim’s value over a lawsuit involving an injured party who fully recovered.
While a plaintiff may have catastrophic injuries giving rise to a potentially high-dollar claim, the money has to come from somewhere. If the defendant does not have deep pockets, your client’s recovery will be limited no matter how strong their claim may be.
Can the client seek damages for pain and suffering? As most attorneys know, not all plaintiffs are eligible for pain and suffering damages for various reasons. However, when seeking high-value cases, it is imperative to attract clients potentially eligible for compensation for pain and suffering. This can include things like:
If your client led an extremely active lifestyle prior to their accident, they will likely have a stronger claim for pain and suffering damages. Likewise, a client who suffers from PTSD or other mental health challenges as a result of their injury could have a claim that’s worth more.
Notably, a defendant’s financial assets and ability to pay is equally essential to a high-value case. You may have a slam dunk case, but if the defendant is broke, the recovery is limited. Knowing where to look for deep pockets is a good place to start.
One of the most significant contributors to a high-value recovery is applicable insurance policy limits. If you have catastrophic injuries, but there is not a lot of (or any) insurance coverage for the claim, your client’s recovery will often be limited to the extent of that coverage. For instance, if a client is involved in a private passenger car accident and the individual responsible only carries the minimum coverage, the case’s value will ultimately be slight. On the other hand, commercial insurance policies for large trucks or other commercial vehicles tend to have significantly higher policy limits.
As an attorney trying to take on high-value cases, it is necessary to inquire about potential insurance policies and coverage. From a practical standpoint, most PI plaintiffs do not try to recover damages from the negligent driver’s personal assets; instead, they recover compensation from their insurance coverage. You want to target high dollar policies.
Having an exceptional command of the law and understanding the surrounding venues and demographics can play a crucial role in your law firm’s marketing. As an attorney seeking to add high-value cases to their portfolio, it is a good idea to research local jury verdict trends and demographics.
Tracking trends in jury verdicts can help you narrow down the locations you may want to focus your marketing efforts toward. For instance, if research suggests County X tends to have smaller verdict awards than County Y, you may target your marketing to County Y.
When thinking about types of defendants that may have “deep pockets,” most people are quick to think of large corporations, including construction companies and popular delivery services (e.g., UPS, Amazon, FedEx). Still, deep-pocketed defendants can also be the small business with a handful of delivery vans but comprehensive insurance policies.
Beyond motor vehicle accidents, deep-pocket cases can include:
When considering whether the type of case has the potential for significant damages, it is essential to consider who the defendant might be. You want to market yourself to attract clients who slipped and fell at Disney World or Walmart rather than in their friend’s backyard.
Being a personal injury lawyer entails more than just handling legal complexities and representing injured clients. The competition in this field is fierce, making personal injury marketing a crucial component of your law practice.
As an attorney looking for effective personal injury lawyer marketing strategies to land bigger cases—such as truck accidents, traumatic brain injuries (TBI), and wrongful deaths—and to serve your community best, you’ve come to the right place.
In today’s digital age, the faster you can get your digital marketing up to speed, the better. Unlike traditional marketing methods, digital marketing provides precise audience targeting, better client engagement, and a significant return on investment. Additionally, digital marketing offers law firms a platform to establish their expertise and credibility with potential clients, and the longer your track record here, the more trust you will earn. The decision to delay could see your law firm miss out on a wealth of opportunities, falling behind competitors who strategically use the digital landscape. So where should you start?
There are three tactics that you can begin right away to make a significant impact. First, you need to present potential clients with fresh, local, relevant content. This approach will enhance your SEO efforts and help attract potential clients nearby searching for attorney information or legal advice. Second, leveraging official communications to provide commentary on serious accidents amplifies your visibility and solidifies your position as an authority in your field. Last, sharing your expertise on the valuation of wrongful death, TBI, truck accidents, and other high-value cases positions you as a potential trusted partner to a client. Each of these strategies not only boosts your online presence but also establishes a firm foundation in personal injury law, instilling trust and confidence in your potential clients.
One effective means of injury lawyer advertising is to create localized content. By publishing blog posts to your website addressing severe accidents in your area, you can boost search engine optimization (SEO), enhance your online visibility, engage with your target audience, and showcase your areas of legal expertise.
Let’s use one of our PI clients in Dallas as an example. They started a wrongful death blog that primarily covers local accidents within the state of Texas. Some of these accidents come from news sources, while others are sourced directly by the client.
Between the beginning of June 2023 and the end of August 2023, just three months, the organic traffic on their site increased by nearly 620%. This was due to a number of factors, such as the consistency of their posting, keyword targeting, and overall news coverage. One of the unique things that top pages had in common was the presence of legal commentary. Implementing this strategy lends a professional yet personal element to the content.
When creating blog posts about local accidents, make sure to keep these tips in mind:
Remember to always adhere to marketing guidelines and confidentiality agreements when discussing real cases. The objective here is to build trust, both from search engines and potential personal injury clients!
Related: How to Design Your Law Firm’s Blog Posts for Maximum Impact
As you can see, when it comes to how to get personal injury clients, being proactive in offering commentary on local serious accidents can quickly help position you as an expert in your field. Press releases are an excellent way to share your insights, as they can reach a wider audience, help victims understand their legal options, and connect you with potential clients seeking representation.
This route can be a great option to boost traffic to your site and attract leads. By doing press releases on accidents that aren’t reported by local news outlets, firms can garner exposure and traffic as the source of the information.
If you do implement this strategy, consider the following when crafting your press releases:
Digital wire services such as EIN Presswire and PR Newswire provide a convenient way to get your press releases out to news outlets who need them, but they also make great content for your law firm’s website. As another great example, check out the press release section on the website for personal injury law firm Clifford Law Offices. Clifford Law is not a Juris Digital client, but they are issuing press releases in the best way possible to improve their digital marketing results!
Another essential component of personal injury marketing is producing relevant, educational content to help potential clients navigate high-value personal injury cases. By crafting informative articles to address topics like wrongful death, TBI, and truck accidents, you can present yourself as a leading authority on these complex legal matters, thus attracting high-value clients.
For someone suffering through a personal injury, one of the absolute most relevant pieces of information they are seeking is the potential value of a case like theirs! For this reason, it’s important not to shy away from these valuations. Share your industry knowledge with the people who are looking for it in all kinds of shareable content, from social media posts to videos to email newsletters. This content can help build your firm’s brand awareness and trust in the community.
Keep these tips in mind when creating informative content on case values:
The tactical integration of these approaches to your personal injury marketing strategy can significantly enhance your law firm’s visibility and reputation starting right now. Not only will these methods increase your success rate in securing high-value personal injury cases, but they will also help establish your firm as a serious contender in this highly competitive area of law.
A consistent focus on major incidents in your field and insightful commentary to the media, combined with high-quality, educational content for potential clients, is the trifecta that can amplify your standing in the industry. It’s a focus that should be at the heart of all your personal injury marketing strategies, beyond digital marketing alone. This approach not only displays your expertise but keeps your practice in the public eye, making you the go-to name in personal injury law when victims require representation.
But remember: a strategy is only as effective as its implementation. Consistency, quality, and relevance are the cornerstones of successful personal injury marketing. With diligent application of these tactics, you can be confident in your ability to attract larger personal injury cases.
Based on statistics, personal injury attorney marketing plays a critical role in today’s legal landscape. For instance, in 2022 the personal injury market reached $53.1 billion, with an annual growth of 1.9%. With the number of personal injury attorneys expected to remain consistent, a continuously growing market ensures opportunities for specialist lawyers.
Moreover, personal injury law includes some large cases indeed, due to the frequent (and potentially catastrophic) occurrence of traffic accidents, workplace incidents, faulty goods cases, and malpractice cases. These potentially lucrative cases are the kind that lawyers must compete for. By some estimates, there are now more than 50,000 personal injury lawyers in the market, demonstrating the industry’s saturation and the necessity for effective marketing strategies to stand out. Without a results-based marketing strategy, personal injury attorneys risk getting lost in the shuffle when it comes to landing high-value cases.
In the modern legal landscape, any marketing strategy for personal injury attorneys should begin with digital marketing. After all, that’s where most personal injury clients will be starting! Over 70% of online experiences commence with a search engine. This means any effective digital marketing strategy should include search engine optimization (SEO) to increase the visibility of a personal injury law firm’s online presence.
Given the intense competition in the personal injury market, digital marketing represents a measurable approach to set firms apart. Some personal injury markets in the United States are extremely crowded, making finding high-impact cases a considerable challenge. Hence, a well-structured digital marketing strategy can be instrumental in helping personal injury lawyers market their services and attract high-value clients faster and more effectively than direct mail, out-of-home advertising, and other marketing tactics can.
At Juris Digital we believe in the transformative power of storytelling in marketing. There is simply no better way to communicate the value of your law firm – while inspiring your potential clients to take action and contact you – than by telling compelling stories.
We offer client success story creation as a service to our clients, and we recently launched one for D’Amore Law Group which we are especially proud of.
In 2019 D’Amore Law Group achieved a record-setting $26.5M settlement for a client whose wife tragically died because of a serious truck accident involving road rage. We suggested that the client allow us to tell that story on their website. The client agreed and we immediately got to work, writing the narrative, creating the design, and building out a custom page on their website to tell the story.
The client provided us with hundreds of pages of trial transcripts. We used generative AI to analyze those transcripts, create a narrative of the case, and pull out the most compelling quotes from the testimony. By leveraging AI in this way we not only were able to ship the success story faster, we were able to tell the story more comprehensively than if we relied solely on human reviewers.
We broke the piece down into multiple sections, placing the victim front and center and framing him as the hero of the story, and Tom D’Amore – our client and the lead attorney – as the guide who led the charge toward justice.
Read: How to Create Client Success Stories That Turn Website Visitors Into Your Best Clients
The screenshots below take you through each section that we designed to tell the story:
If you agree that compelling stories are essential to effective marketing, and you think your firm could benefit from success stories like this, we hope you’ll reach out to discuss a project.
We recently launched a project we are really excited about for our client Pines Federal. It’s a microsite that lives within their main website with one purpose: To house lists of the best federal employment attorneys in cities across the US.
The main directory page enables the user to select their location and their case type to find a list of relevant lawyers to help them with their legal issues.
This strategy will enable the firm to rank for its primary, transactional keywords in any city across the US. For example, they can rank for “best EEO attorneys in Houston” or “MSPB attorneys in Los Angeles” by curating lists of the best lawyers in those markets, and publishing them within this microsite.
We are thrilled with how this came out, and so is the client. And, within just days of launching the microsite is already ranking in Google for it’s intended keywords. Here’s an example:
If you think this is the kind of initiative that could benefit your firm, reach out to us to start a project. In your inquiry just say “I want a best lawyer microsite”!
The best divorce lawyer websites are visually pleasing and easy to navigate. Your law firm’s website should also clearly explain what services you offer, as well as any other details potential clients need to know.
Looking for a little inspiration? We’ve compiled a list of our favorite divorce lawyer websites. They feature gorgeous designs, user-friendly layouts, high-quality content, and more. Keep reading to discover our top 8 website designs for divorce attorneys. Along the way, we’ll discuss pro tips for getting the most out of your website.
Now that you know what factors to consider when creating your website or hiring a web design agency, you can start perusing other lawyer websites to get some creative ideas. Here are our 8 favorite divorce lawyer websites.
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Strengths: The Stout Law Firm has a Houston-centric website, which is great for local SEO. Here are some highlights:
Key Takeaway: Focusing on local SEO is a smart tactic for divorce lawyer websites. Google prioritizes local results for individuals searching for divorce attorneys, so it could help your site rank above the competition.
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Strengths: The Lincoln Law Firm website’s one-of-a-kind imagery makes it memorable. Here’s what else stands out:
Key Takeaway: A great divorce lawyer website will emphasize helping clients over serving as a law firm brag sheet. Meeting clients’ needs in a unique way makes your website memorable.
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Strengths: The Kraayeveld Family Law Attorneys website nails SEO. It uses meta titles, meta descriptions, and on-page language that help its site achieve the second position on Google for the highly searched phrase “Grand Rapids divorce lawyers.” More standout features include:
Key Takeaway: An SEO-optimized website is crucial for getting new clients. Use targeted keywords for your practice areas and your physical location. This will help you rank on page 1 of organic search. Remember: if your website is on page 2 of search, it may as well not exist.
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Strengths: The autumnal colors, peaceful forest imagery, and stylized “J” on the home page evoke a serene experience. This mood contrasts with what most people imagine when it comes to divorce—a possible contentious legal fight. Here are other eye-catching features:
Key Takeaway: This site is the most client-centric of the top 7 divorce lawyer websites listed here. Designing a website that is user-focused can help boost its SEO performance. Google prioritizes websites that provide helpful and unique information, and this site achieves that goal.
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Strengths: Is divorce law one of your firm’s many practice areas? A diverse set of legal offerings can complicate your website’s design. Riddle & Hanna, PLC manages to communicate its many strengths in a single bold image. When it comes to connecting to potential clients, a few items stand out:
Key Takeaway: Even if your firm covers a wide range of practice areas, be sure to optimize your pages for local SEO. Your divorce attorney web page can still rank high on Google search with the right combination of targeted keywords and helpful information.
Related: How Much Should a Law Firm Website Cost?
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Strengths: The homepage image is as striking as it is clever. Potential clients are sure to remember the charging rhino and the creative corresponding headline. But that’s not the only thing that makes this website great. Here are a few other points:
Key Takeaway: FAQs are useful for website SEO in several ways. First, they provide helpful information, which Google prioritizes above other content. Second, an FAQ section with the proper schema data encoded on it makes it easier for Google to highlight the page as featured content on the first search results page.
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Strengths: This family law firm takes every step to ensure that women in the Chicago area who need a divorce attorney will find its website. The website URL, page headings, and metadata are all targeted to show up on page 1 when women search for a Chicagoland divorce attorney for women. Other items that set this divorce attorney website apart:
Key Takeaway: Garnering positive reviews is vital for divorce law firms. This is especially true given that 93% of consumers say online reviews influence their buying decisions. Make it easy for clients to leave reviews through an online form. And be sure to ask clients to review your firm on Google to boost your local search rank. Be careful to follow Google’s best practices for soliciting reviews.
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Strengths: A simple design with calming colors, plenty of white space, and straightforward icons makes navigating this divorce law firm website a breeze. Other features that make this website unique:
Key Takeaway: Build a robust email list of potential clients by providing downloadable white papers and guides on your website. By gating this content (requiring a user to give their email address and name before accessing the downloads), you can create a stream of warm leads that will remember your firm if they find themselves or their loved ones needing a divorce lawyer.
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Strengths: When it comes to providing user-friendly content and answering readers’ questions, few websites do it better than North Carolina divorce lawyer practice, Rosen Law Firm. At the top of the website’s home page, you’ll find clickable links with information on how to navigate every facet of getting a divorce in North Carolina. Scroll down to discover tools such as a child support calculator. Just a few of the highlights of Rosen Law Firm’s website include:
Key Takeaway: Rosen Law Firm publishes reader-centric content that addresses website visitors’ needs, wants, and pain points while fully answering their questions. By doing so, this firm ensures readers will remember them when the time comes to hire a divorce lawyer.
When it comes to building a great website for your divorce law firm, you’ll need to do four things.
Every other divorce law firm website looks the same: photos of the legal team, dark or neutral colors, and serif fonts galore. All these designs are forgettable.
If you want potential clients to remember your law firm when they’re in need of a divorce, you need to make your look and feel memorable. Bold standalone images in the header, strong page titles, skimmable content, and easy-to-find contact forms combine to create a great user experience.
If you want your website to outrank other divorce attorney sites on organic search, you must provide valuable content. Google’s algorithm rewards websites that give helpful and unique content. That means taking time to evaluate your clients’ most pressing needs and developing website content that answers those needs in SEO-optimized written and visual form.
Potential clients look to reviews to weigh the quality of a divorce attorney. As stated above, 93% of people say that online reviews impact their decision to make a purchase or, in this case, hire a divorce lawyer. Post client reviews prominently on each page of your website. And don’t be afraid to ask for Google reviews from current and former clients. These reviews can boost your Google search rank and your appearance on Google Maps.
Let’s face it—law firms are budget-conscious when it comes to marketing. You want the highest quality website design, but finding a great web development firm can be tricky. You may be tempted to DIY much of the design process or hire a budget design firm.
Don’t skimp when it comes to your law firm’s website. When someone needs to hire a divorce lawyer, you want your website to be the first (and only) site they click on. It must be so well-designed that potential clients contact you within minutes of landing on your site.
To make a memorable website that stands out from the competition, provides helpful content, and is powered to boost your organic search rank, turn to a website development firm with deep experience.
For more than a decade, Juris Digital has created distinguished websites for leading law firms across the United States. Law firm website design and digital marketing are our firm’s sole focus areas. Juris also produces SEO-optimized content from writers with strong legal experience. Check out the full range of website design and digital marketing services Juris Digital provides, and schedule a free consultation today.
In today’s digital-first world, having a user-friendly and engaging website for your law firm isn’t an option—it’s a necessity. That goes double in the highly competitive legal field, where potential clients make snap decisions about your firm’s credibility, often based primarily on their initial impressions of your website.
Everyone in your firm likely has an opinion on your website. Who’s right and who’s wrong? Let’s talk about it! Welcome to your comprehensive guide on the 5 best website designs for employment law firms. We’ve curated this list with a meticulous eye, years of industry experience, and a broad array of empirical usability data. Steering clear of subjective opinions, we’re delving into the core factors that yield a high-performing law firm website.
In the fiercely competitive landscape of the legal sector, a sophisticated and user-friendly website is your law firm’s digital flagship. A multitude of credible studies underscore this fact. For instance, according to Magnetize, approximately 75% of users judge a company’s credibility based on its website’s design.
Moreover, enhancing your site’s user-friendly design can significantly grow trust in your brand. Improving the user experience (UX) design can raise customer conversion rates by up to 400%, as recent findings from Forrester Research suggest. That includes optimizing your site for mobile users. While a majority of users search online for law firms using desktop computers, mobile traffic will soon outpace desktops if trends continue.
The evidence is clear to those of us who have been doing this for a long time: Law firms seeking competitive advantage and high client engagement must prioritize robust, professional, and appealing website design. Starting with these research-backed findings can guide you toward creating a website that effectively delivers your unique offerings and bolsters your firm’s digital footprint.
At Juris Digital, we’ve honed our legal marketing expertise for over a decade. In that time, we’ve built a portfolio of high-impact digital content that drives more than just online visibility for law firms.
This list isn’t simply an arbitrary collection of “best employment law firm websites” or a list of websites that Juris Digital designed. Our selection process is deeply rooted in comprehensive research, industry scrutiny, and repeatable results achieved. We aren’t here to toot our own horn, and we had nothing to do with the design of these websites. We chose them out of our steadfast commitment to assisting employment law firms like yours in identifying an exceptional web presence, no matter who designs the site.
Keep reading to explore our top 5 selections for employment law firms with the most compelling website designs!
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Littler brings together various design elements that are visually compelling and well-aligned with user expectations. The law firm is wise not to try to cram too much onto the homepage; instead, it includes two separate tiers of navigation tabs at the top of the page to make finding what you’re looking for easy to do without scrolling. A site with smaller pages also loads faster, which helps reduce its bounce rate.
Strengths: Littler’s site differentiates itself with its clean design and bold color choices. Here are five reasons why it made our list:
The site’s professional-looking visuals and persuasive content align with a website design study’s findings that system design significantly impacts usability. As applied on Littler’s site, a clean design and bold color choices make the site stand out and pop for instant brand differentiation. For these reasons, we had to include it on this list.
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Ogletree Deakins’s website is another site with a solid, professional-looking design that somehow makes navigating hundreds of pages worth of information intuitive and simple. This site embodies critical attributes commonly identified for website evaluation, including user experience and usability. Ogletree presents information concisely and offers fluid navigation, ensuring a productive user experience.
Strengths: Ogletree’s website has a number of factors going for it!
Ogletree invested in a quality website because the effectiveness and success of a web design are not merely a product of aesthetic appeal but hinge significantly on the site’s usability, the relevance of content, and the degree of alignment with the organization’s overall digital strategy. This one’s got all three.
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Jackson Lewis’s website greets visitors with a bold shade of purple, making it stand out from the pack of law firms draped in shades of navy blue. The site emphasizes educational content—a critical factor in building trust with new users and keeping them coming back for more expertise. The simple navigation bars make it easy for visitors to narrow their search focus and quickly find the info they want.
Strengths: Jackson Lewis follows many of the same design principles that our other picks have used to much success.
Overall, Jackson Lewis P.C. conforms to usability guidelines by making critical information and contact channels easily visible. The straightforward and practical design improves the overall user experience.
RELATED: What Makes a Good Law Firm Website?
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Fisher Phillips favors a bold splash of red in its homepage design, again using a bright color to set itself apart from the pack. It scores high marks for its mobile-friendliness due to looking great on screens of all shapes and sizes. The site keeps navigation simple by hiding less popular pages in its dropdown menu and highlighting its top pages up top in the navigation bar.
Strengths: Fisher couples some of the essential attributes we’ve discussed with other designs on this list with some tech features others lack.
By presenting a bold, contemporary design, Fisher Phillips offers users an experience that captures attention and guides them effectively through the firm’s many service offerings and expertise—an approach that aligns with modern digital expectations and user-centric design principles.
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Seyfarth Shaw sets its website apart by loudly touting the firm’s accomplishments right up top, where you can’t miss them. This is another sleek and professional design that scrolls smoothly and makes “Browse Our Services” its primary call to action.
Strengths: Following a review of the Seyfarth Shaw LLP website, users can identify several notable aspects of its web design.
Relying on visually engaging blocks of content dovetailed with compelling written content, Seyfarth Shaw offers its visitors an appealing, multi-faceted exploration of the firm’s services. The firm’s commitment to a mobile-friendly design perfectly aligns with studies linking website usability to user engagement and satisfaction.
A poorly designed and constructed website can really hinder a law firm’s growth. Most new users on your site simply will not have the patience for an ugly, hard-to-use website that makes them scroll or search endlessly. Often, they will leave your site immediately if it does not meet or exceed their expectations for a successful firm.
As you consider working on your website’s design or engaging a digital agency to revamp it, here are some critical points to contemplate:
Remember, a well-constructed website should be the front porch of your law firm—your face to the digital world that helps potential clients choose your law firm over others. Consider these designs for inspiration and guidance as you build or upgrade your own digital presence.
Statistics don’t lie: Google’s local search results can drive high ROI as potential clients already scouring the internet for legal services find your firm front and center. Once you establish a prominent ranking for essential keywords, you’ll notice a direct correlation with an increase in qualified leads and, subsequently, more signed cases.
The goal of local SEO for lawyers is to be ranked among the top search results for critical keywords. To start earning organic search traffic to your website and signing more cases, knowing what does and doesn’t work in local SEO for personal injury law firms is essential.
If you’re all set to delve deep into the sea of SEO, this article is your indispensable guide to mastering local SEO for personal injury law firms. So now, without further ado, let’s get started!
Wondering if you really need local SEO for personal injury? Consider this: 97% of consumers search online to find a local business, and a recent study from LocaliQ tells us that 46% of Google searches are local. That’s right: Nearly half of all Google’s 8.5 billion daily searches (99,000 per second) are local. That’s a lot of traffic!
With such a high proportion of online searches targeting local businesses, having your law firm appear in the top results is crucial to connect with potential clients searching for legal representation.
For personal injury law firms, local SEO offers the opportunity to:
Now that we’ve covered why local SEO is essential, let’s dive into what local SEO is.
SEO stands for search engine optimization. This is the practice of publishing website content with the goal of ranking at or near the top of online search results for certain search terms, words, or phrases. For example, if you Google “personal injury law firm” right now, your search results will contain pages that have all been optimized to rank for that phrase.
Local SEO takes this concept a step further to help you gain website visitors (and potential clients) in your area. This essential strategy is for businesses that want to be more discoverable in local search results on platforms like Google. Local SEO means optimizing your law firm’s online presence to attract more business from relevant local searches, such as “personal injury law firm in California.” It focuses on increasing your law firm’s visibility in search results on Google and other search engines, specifically targeting searches made by individuals looking for law firms in a particular area.
For personal injury lawyer SEO, this means optimizing your website, content, and online strategy to connect with potential clients in your geographical area.
The Google Maps Local 3-Pack is a feature in Google’s search results that displays the top three local businesses relevant to a local search. Typically, this block of three listings appears just below the ads but above the other organic search results when users run a search with local intent, such as “personal injury lawyer near me.”
The Local 3-Pack feature includes critical information about each business, including name, address, phone number, business hours, reviews, photos, and a link to their website. Additionally, it shows the businesses’ locations on a map, helping the user visualize the physical proximity of these businesses relative to their location or searched area.
Because local search results are heavily influenced by the location of the user, the specific businesses that appear in the Local 3-Pack can vary greatly depending on where the search is made from.
Ranking in the Local 3-Pack provides businesses with a high visibility area on the first page of search results, potentially driving more website traffic, leads, and customers. For this reason, it’s an extremely valued position for businesses focusing on local SEO, especially for service-based businesses such as law firms.
Ranking in the Google Maps Local 3-Pack is extremely valuable for personal injury law firms for a few reasons.
First, the Local 3-Pack appears at the top of the Google search results page before the organic results, making it one of the first things potential clients see in their search journey. This premier positioning significantly boosts visibility and likeability for law firms listed in the pack, possibly promoting a high click-through rate.
Second, the Local 3-Pack is based on the searcher’s location—a highly weighted ranking factor. As a result, personal injury law firms listed in the 3-Pack are more likely to be in close proximity to the searcher’s location, increasing relevance and potential for local clients to engage with such firms.
Finally, appearing in Google’s Local 3-Pack can greatly increase the quality of leads and cases signed for personal injury law firms. Leads from this part of the Google SERP are highly relevant and typically arrive warm. As you can imagine, local SEO practices that optimize rankings in the Local 3-Pack provide an extremely high return on investment for personal injury law firms!
Here are key steps your law firm can take to qualify for Google’s 3-Pack:
Keep in mind that ranking highly in the 3-Pack is not a set-it-and-forget-it tactic! Achieving and maintaining this ranking requires a consistent and strategic approach to local SEO designed to prove your business’s local value to Google’s algorithm.
While the Google Maps Local 3-Pack is the most valuable real estate in a Google SERP for a personal injury attorney, it’s not the end-all, be-all solution to improving your search engine rank and boosting the quality of digital leads you receive. Knowing everything that works is essential to get the most out of your personal-injury-related SEO efforts. The following strategies have proven effective in increasing a law firm’s local SEO presence and driving more website traffic.
Creating engaging and informative content is crucial in establishing your personal injury law firm’s authority and driving organic traffic to your website. Focus on the following:
Remember, the more valuable the content that you share is to potential clients, the more they will be likely to trust your law firm.
There are a lot of places online where your firm could be listed. From affiliate and partner sites to Apple Map data and Foursquare, you need to make sure your information is always accurate, up-to-date, and consistent across the web. Check suite numbers, hours of operation, and all other fine details to verify that there are no discrepancies, misspellings, or other issues.
If Google can’t be sure which information about your business is correct, it may not show your firm at all in search results.
Local SEO should be an ongoing part of your firm’s marketing practices. For one, Google’s ranking algorithms are updated regularly. That means you need to stay in the know about what’s changed so you can adjust your content and strategy accordingly. Second, you need to keep up with any aspects of your site that are underperforming or need to be tweaked.
Here are a few SEO audits that you can conduct:
Curious about the power of content audits? In a recent SEMrush survey, an impressive 53% of business leader respondents said performing regular content audits resulted in higher engagement, while another 49% said the practice led to more website traffic.
Pro tip: Use tools such as AHREFs, SurferSEO, or Clearscope to research keywords and optimize content much more easily.
Not every approach is suitable for developing a robust local SEO strategy. Here are some practices to avoid when working on your personal injury lawyer SEO.
Overusing keywords is an outdated, ineffective SEO strategy. Rather than cramming your content with your primary keyword, focus on creating high-quality content with a natural and well-balanced use of keywords.
Positive reviews have a significant impact on your local SEO. Encourage satisfied clients to leave reviews on platforms like Google My Business and Yelp to improve your search ranking and attract new clients.
With many local searches conducted on mobile devices, optimizing your website for mobile is crucial. According to SEO expert Bradley Shaw, 88% of searches for local businesses on a mobile device either call or visit that business within 24 hours. Further, LocaliQ reports that 80% of local mobile searches convert! Maintain a responsive design and improve website loading times to keep mobile users engaged.
SEO success is not an overnight process. An effective SEO strategy for personal injury attorneys does require a noteworthy commitment of time to execute. The basics of your strategy must start with zeroing in on local SEO. By doing so, your law firm will begin to attract premium local leads online that could play a pivotal role in growing your client base.
Optimizing your SEO for personal injury law firms demands a targeted and well-rounded approach. By using local SEO strategies, avoiding outdated methods, and auditing your processes and content regularly, you can increase your online visibility and attract more clients to your law firm.
In the past decade, the transportation landscape has experienced a significant transformation, especially with the advent and proliferation of ride-sharing applications such as Uber and Lyft. Unfortunately, this change hasn’t come without its challenges, certainly including Uber accidents. In fact, one in four accidents in medium and large cities is related to Uber and Lyft. As the transportation landscape shifts and evolves, so must the legal sector, particularly in the realm of personal injury. One emerging niche that’s becoming increasingly prevalent is Uber accident cases.
Want proof? Look no further than Uber’s own US Safety Report. There were 101 fatalities involving an Uber driver between 2019 and 2020. Most of those killed in rideshare accidents are Uber drivers or passengers, but some are third-party drivers, passengers, or pedestrians. In addition, many more suffer injuries in accidents that go unreported by Uber.
The competition for Uber accident cases—especially the bigger ones—is fierce. Advertising your legal services in this area via word of mouth is a great start, but to start landing larger Uber accident cases in greater numbers takes dedication. Effective auto-accident marketing techniques must come into play, positioning your firm as proficient in handling cases involving major stakeholders and sizable settlement amounts.
Uber accident marketing and lead generation techniques are paramount in strengthening your online presence and attracting the biggest Uber accident cases. Building a trusted brand, creating a website well-optimized for search engines, fostering an active content marketing plan, and acting quickly to follow up on leads can all help victims of Uber accidents find you when they need you the most.
To be a successful Uber accident attorney, embrace your uniqueness! Don’t shy away from showcasing your authentic self and expertise to the world.
Building a brand that resonates with prospective clients is paramount for personal injury attorneys aiming to sign high-profile Uber accident cases. A solid brand transcends flashy logos or memorable taglines; it encompasses your firm’s commitment to professionalism, credibility, and reliability, ultimately paving the way to client trust and loyalty.
The best personal injury law firm brands deliver coherent, transparent communication throughout all client touchpoints, both online and offline. Cement your firm’s position as an expert authority in Uber accident cases by creating thought-leadership pieces, including educational blog posts, in-depth legal guides, and insightful content tailored to this niche. Projecting your firm as a trustworthy legal resource fosters confidence among prospective clients.
Through consistent, value-driven communication, you slowly cultivate trust, making potential clients more inclined to seek your services when they encounter complex rideshare accident cases. Notably, this trust extends to all facets of your law firm—from your client inquiry handling procedures to the quality of your legal services. Upholding client confidentiality, delivering on promises, and providing exceptional legal representation are fundamental cornerstones of sustaining and growing client trust.
Your reputation in the legal sphere is invaluable, with a brand that is known, liked, and trusted functioning as a vital marketing asset. By emphasizing these principles, you will draw more clients to your practice and forge lasting relationships that weather the test of time—and ultimately sign the biggest Uber accident cases.
Search engine optimization, or SEO, is indispensable for Uber accident attorneys seeking to elevate their online presence and attract potential clients. A robust SEO strategy drives organic traffic to your firm’s website, securing higher search engine rankings and leading to increased visibility and credibility. In a highly competitive digital landscape, it is paramount to stand out from the competition and connect with individuals who need expert legal assistance after an Uber accident. Implementing proven SEO tactics tailored to your law firm’s needs not only captures the attention of your target audience but also translates into a higher volume of case leads and business growth.
Keywords form the cornerstone of an efficient SEO campaign for Uber accident attorneys. When people require a service, they often turn to Google first, input certain words, and sift through the search results to find what they need.
So what are those critical phrases that victims seeking a personal injury lawyer for an Uber accident case might use?
Essentially, transactional keywords are those used by individuals ready to discuss their Uber accident cases. They represent the lower end of the conversion funnel. Aware of the need for legal representation, users search phrases such as:
Understand, there is likely to be plenty of competition for these keywords. Don’t be deterred! Working with a competent search marketing agency can help you secure a first-page Google ranking for important phrases.
Informational keywords are different from their transactional counterparts in that they are used by individuals seeking information about Uber accidents, rather than looking to hire an attorney now.
Unlike transactional users, informational users can have more varied intentions, leading to a typically lower rate of conversion. For example, a search for “Uber accident fatality rates” could be initiated by someone involved in an Uber accident, a student conducting research, a news reporter, or just someone driven by curiosity.
This divergence of intent translates to less competition for informational keywords, presenting an opportunity for your law firm to reach a wider audience with a smaller investment of time and resources.
The majority of transactional keyword searches for Uber accident attorneys lead to Google’s local “pack” of results. This is often the first thing users come across when they search Google for an Uber accident attorney. If it’s not abundantly clear, you ideally want your firm to appear in this prime location. One way to do this is by thoroughly optimizing your Google Business profile.
When considering lead generation, local services ads and pay-per-click (PPC) advertising stand out as excellent methods for several reasons. First, Google’s local services ads enable Uber accident attorneys to display their capabilities at the very top of search results, enhancing visibility and consequently appealing to potential clients.
Second, PPC advertising allows you to run targeted campaigns on platforms like Google Ads, guaranteeing your ads reach users expressly seeking legal services. Additionally, mastering Google Ads paves the way for maximum utilization of the world’s largest search engine, reaching an extensive audience. Lastly, Bing ads warrant consideration for their historically lower cost per acquisition (CPA) compared to Google, presenting an opportunity to secure leads affordably.
Barnacle SEO represents a strategic approach that enables a law firm or its website to connect to a larger, higher-ranking website, prominent for its selected keywords. This association can boost traffic flow, improve lead generation, and potentially enhance search engine rankings. For law firms, especially those striving to expand their digital footprint, barnacle SEO primarily finds its application on third-party legal directory websites or authoritative legal advice forums.
Given how overcrowded the search engine result pages (SERPs) are—crammed with Google Ads, local services ads, local results, and organic results—it’s crucial to feature your practice wherever feasible. Concentrate on directories that rank well for significant keywords in your industry.
Further optimization with relevant keywords and categories raises your odds of appearing in local search results. Stellar reviews and ratings on your law firm’s Google Business profile enrich your reputation and lure in more leads. Engaging with potential clients through Google’s features like Google Posts and Q&A can enhance your visibility and generate valuable leads. But a robust digital marketing plan doesn’t end with SEO tactics!
Content marketing plays a pivotal role in the digital strategy of Uber accident attorneys. When we talk about content marketing, we’re talking about all the different kinds of content your law firm can publish online. This content not only boosts your SEO efforts but also establishes your firm as an authoritative voice in the field.
By creating valuable, informative content, you address your potential clients’ concerns and questions. Simultaneously, you showcase your expertise to those seeking expert legal assistance after an Uber mishap. Furthermore, a consistent content marketing practice increases your digital footprint and boosts your visibility online, helping make your firm a trusted legal resource. We often see this translate to increased client leads and a higher conversion rate.
Our experience indicates that the following channels deliver the highest return on investment for law firms:
Always, ALWAYS remember to adhere to the rules and requirements of legal ethics when promoting legal services online. More digital leads are not worth risking your reputation or your practice over!
Brand-building, SEO, and content marketing are terrific ways to generate client leads, but if you can’t close those leads, they aren’t much good! Are you an Uber accident attorney who feels disenchanted with the gap in your conversion rate of potential cases, despite having a constant flow of leads via calls, emails, and live chats? It’s a strong possibility that your law firm needs a better system for addressing potential clients that is more effective and efficient, boosting your case acquisition.
Some firms we work with lag in responsiveness and, at times, remain virtually impossible to reach on the phone. To help, we developed some best practices to enable your firm to maximize the potential of securing Uber accident cases:
These recommendations can significantly affect your lead conversion and case acquisition. These are not just best practices but can help you transform into a more client-focused Uber accident law firm that instills trust and cultivates successful relationships with clients.
As we’ve seen, the Uber era has given rise to its own brand of accident cases. As an Uber accident attorney, packing your auto accident marketing practices and lead generation strategy with insights specific to Uber accidents can result in your firm securing the largest Uber accident settlement amounts. Use this guide to sharpen your knowledge base, enhance your marketing and lead generation tactics, and successfully navigate the world of Uber accidents.
Being a sought-after Uber accident attorney involves much more than simply understanding the law. With numerous parties involved and considerable Uber accident settlement amounts on the line, these cases require attorneys to have in-depth knowledge of industry norms, exceptional negotiation skills, and an understanding of Uber’s specific policies and procedures.
By nurturing relationships with clients and other legal practitioners in the field, you can establish yourself as a trusted advisor in Uber accident lawsuits. Offer advisory services to your audience alongside deep-dive articles into all aspects of Uber accident cases. As your reputation grows within this niche market, so will the number of large-value cases knocking at your door.
So it’s time for a redesign and you’re looking for the best law firm website design company to take your site to the next level.
My name is Matt Green – I’m a co-founder here at Juris Digital. Over the course of my career, I’ve studied tens of thousands of law firm websites and have helped design, build, and launch hundreds more. In this post, I’ve drawn on that experience to provide a unique list of the best law firm website design companies I’ve come across.
Unlike other lists of this type that you might find, this list includes law firm web design companies that you’ve probably never heard of. Why? Because this list wasn’t created by someone googling “law firm website design companies” and then regurgitating the same 5 or 10 agencies. Instead, it’s custom-curated by a 10-year law firm marketing veteran.
Ok enough of the preamble. Let’s get into my list of 8 of the best legal website design companies in the biz.
Did You Know: In addition to being a full-service digital marketing agency, Juris Digital is an award-winning website design company. It’s a powerful combination. Ready to put us to work for your law firm? Let’s talk about your project. Not ready to talk? Check out our portfolio of law firm websites.
Company Website · My Favorite Reduced Design Website · Contact Info
I came across Reduced Design when I was doing research for a blog post about the shared attributes of the world’s best law firm websites. The site I found was for the law firm JHPII, an Atlanta-based firm that specializes in malpractice, product liability, and whistleblower cases.
When I first landed on the site I was immediately blown away by the messaging – WE WIN THINGS CHANGE – and then quickly just as impressed by the modern, simple, and striking design.
As I began to research Reduced Design I found that they do not specialize in designing law firm websites. Instead, they offer an array of design services from brand strategy to copywriting to digital content production for all sorts of businesses, big and small.
I would caution you that this agency does not seem interested in search engine optimization (or law firm SEO) and because they work in a variety of verticals they likely don’t have the level of expertise in legal digital marketing that we or some of the other companies on this list.
However, if you’re looking for uncommon creativity and a website design company that can differentiate your law firm, you may want to reach out for a chat with Reduced Design.
Company Website · My Favorite Great Jakes Website · LinkedIn · Contact Info
Great Jakes was one of the very first legal web design agencies I came across when I was starting out – they’ve been around since 2002! I recall once browsing through their website and reading their pricing page and I was blown away by their stated price point of $40k for a website engagement (which has since increased). My initial thought was, how do they get away with this?
But then I began to study their work, and quickly changed my mind. Great Jakes seems to work almost exclusively with very large firms, and large law firms have website requirements that small ones do not. These requirements – advanced functionality, several custom page types, tons of attorney bios, etc. – mean the cost is necessarily going to be higher than a website for a smaller firm.
If you are a solo or small law firm, Great Jakes probably isn’t the right web design company for you. But if you’re in the big leagues and you’ve got a big-league budget, you can’t do much better than Great Jakes.
RELATED: How Much Should a Law Firm Website Cost?
Company Website · My Favorite iLawyer Website · LinkedIn · Contact Info
iLawyerMarketing is the first website design company on my list that I would consider to be a direct competitor of Juris Digital. Like us, they not only do website design for law firms, they do full-service digital marketing, including really high quality and effective SEO services.
As much as I would love to leave them off this list, I just can’t. iLawyer has been leading the way with innovative law firm websites since I started my career. I have drawn so much inspiration from the work of their design and development team over the years, and they have been a big influence on the websites we create for our clients.
If you are a small or mid-sized firm in the market for a new law firm website, you could do a lot worse than iLawyer Marketing.
Company Website · My Favorite People Design Website · LinkedIn · Contact Info
People Design is a company I found in very much the same way as Reduced Design. I was doing some competitive research and found a law firm website they produced for a personal injury law firm in Florida – Kelley | Uustal – and was just floored by everything about it.
That site was unlike any personal injury lawyer website I had ever seen. The messaging is so compelling and consistent, and the quality of the testimonial videos that live on the site is truly shocking.
As with Reduced Design, People Design isn’t a law firm digital marketing agency. It is far more a design strategy company than a lead generation company. However, if your law firm is happy with the quality of new business coming in, but you are looking to refine your messaging and differentiate your position within your market, you may want to start a conversation with People Design.
Company Website · My Favorite Paper Street Website · LinkedIn · Contact Info
Despite the fact that their own website is in desperate need of a refresh, PaperSteet is and has long been one of the go-to website design companies for law firms who want to transform how they are perceived online.
Like iLawyer Marketing, PaperStreet is one of our top competitors. While even they would probably agree that website design and development is their bread and butter, they offer complete digital marketing services for law firms, and have done so at a high level of quality since 2001!
Company Website · LinkedIn · Contact Info
I came across Clique Studios for the first time when I was putting together this list of the best law firm websites. Clique designed and built one of the sites that made my list Jaszczuk.com. This site is unlike anything I have seen from a law firm.
The attorneys at the firm seem to have an obsession with Top Gun (which they make clear on their homepage) and so the entire aesthetic for the site is aviation-themed, which I find to be fun and clever and just delightful.
Clique falls into the category of “can design websites for law firms but isn’t exclusively a law firm website design company”. While you may sacrifice some industry-specific expertise, if you are looking for creativity and differentiation in your new website design, you should reach out to these folks.
Company Website · LinkedIn · Contact Info
One North is a digital agency located in Chicago. Like several others on this list, they do not specialize in law firm web design, but they do have several law firms in their portfolio.
I found them when I came across this website for the large law firm Locke Lord. I was struck by the creativity of both the design and the technical development of a large, complex site. One North appears to mostly serve large law firms with dozens or hundreds of attorneys, so if that’s not you, they may not be the right option. But if you are a large firm looking for an agency to redesign your website, it might be worth talking to One North.
Company Website · My Favorite Postali Website · LinkedIn · Contact Info
When Juris Digital first started developing our website design and development offering, Postali was a company that we drew a ton of inspiration from. Like PaperSteet and iLawyer Marketing, Postali is a direct competitor of ours, but unlike some of our competitors, we have always admired the quality of their work.
Postali has been in the legal marketing space since back in 2009. Their designs tend to be subtle with a focus on bringing together interesting color schemes, engaging imagery, and effective typography.
Interestingly, Postali offers direct mail services in addition to its digital marketing services. They also offer photography and video production services, which not all legal web design companies can claim.
Company Website · My Favorite Drive Creative Agency Website · LinkedIn · Contact Info
Drive Creative Agency made this list on the strength of a single bankruptcy law firm website (linked above). And if I’m being honest, it really came down to the color scheme of that website.
For whatever reason the moment I landed on the site I just fell in love with this unique color combination.
I mean how the hell do these colors work together?! I don’t know, but they do:
In keeping with a now-familiar pattern, you’ll notice that this company does not exclusively do law firm websites. They work in all sorts of verticals. That has its risks for attorneys, but I think it often leads to outside-the-box thinking and ultimately, highly compelling website designs.
There you have it: My endorsements of 8 of the best law firm website design companies in America, not named Juris Digital.