Review Summaries Visible In The 3 Pack & Local Finder
2017 has been the year of changes for Local SEO’s. There has been more product modifications and major additions (upgrades?) than I can remember happening in a single year....
Continue ReadingCopyright Rules for Using Internet Images in Your Website or Newsletter
As a law firm marketing agency, we write our blog articles primarily with lawyers in mind. Today, we address a topic that you might expect attorneys to already know...
Continue ReadingThe Average Law Firm Conversion Rate? We Beat it Seven Times Over [Case Study]
The PPC Problem and Juris Digital’s Approach Pay-Per-Click all comes down to how much you pay per click — and whether it’s getting you what you want. At Juris...
Continue ReadingJustia Marketing Review
A Review of Justia’s Web Design and Digital Marketing Services If you’re in the market for digital marketing services for your law firm, it’s quite possible that you’ve come...
Continue ReadingLaw Firm Startup Checklist
So you’re ready to start your own law firm? Congratulations! This is the beginning of many a success story in the United States. Yours might be next. So you’re ready...
Continue Reading5 Signs That You Should Switch SEO Companies
Wondering whether it’s time to fire your current SEO provider? Here we’ll look at five things to look for which may indicate that a change is in your best...
Continue ReadingHow long does SEO take for law firms? (Real case study)
Wondering how long SEO will take to show results? The broad answer – which doesn’t apply in every circumstance, and should be taken with a grain of salt –...
Continue Reading8 Tips for Avoiding a Bad Logo Redesign
I think most designers and business owners out there would agree that a logo is the most important part of any brand. Logos shouldn’t be difficult, hard to understand,...
Continue ReadingIs Avvo Paid Advertising Worth The Money? Case Studies & Lawyer Interviews
There is no denying that Avvo is a huge website with massive visibility in Google and on TV. In fact, according to a recent SEM rush report I conducted,...
Continue Reading“Best of the Worst” Attorney Ads – Updated for 2018
YouTube and Attorneys are a match made in heaven. Years ago, you had to be lucky enough to catch a crazy attorney ads on TV. YouTube changed that. Now...
Continue Reading5 common examples of poor mobile optimization among law firm websites
Wondering whether your website is properly optimized for mobile devices? We have several clients whose mobile traffic constitutes over 65% of their total website traffic. Needless to say, if...
Continue ReadingHow lawyers are signing more cases and clients in 2017
For law firms, signing new cases is essential to the success of the firm. Without new cases coming in, your business is going to slow down as your caseload drops. That’s...
Continue ReadingShould you buy links for your law firm website?
Backlinks continue to be the primary driver of high search engine rankings. Why? Because backlinks are normally very difficult to get, and a site that does get them is...
Continue Reading[VIDEO] How Attorneys Can Get More Online Reviews
Video Transcription Hi I’m Casey Meraz with Juris Digital and today we’re going to be talking about how to get more reviews for your law firm. Getting Reviews on...
Continue Reading5 Tactics for Better Legal Practice Area Pages
Is it your ultimate goal to rank high in Google for search queries containing [your practice area + your city/state]? Of course it is! And I sincerely hope you’ve...
Continue ReadingThe Values & Capabilities Shared by Great Legal Marketing Agencies
Are you in the process of researching legal marketing agencies? If so, you know that it can be difficult to prioritize the qualities to look for in the agencies...
Continue Reading4 Steps to Creating Client Personas for Your Law Firm
Effective legal marketing starts with strategy. A strong foundation provides a platform from which you can build and manage campaigns. Creating client personas is an important part of the...
Continue ReadingHow to Track Conversions (Leads) from Your Law Firm’s Website
Have you ever wondered which of your digital marketing efforts are actually producing leads, and which aren’t? To make sure that your law firm spends it’s digital marketing dollars...
Continue ReadingLive Chat for Law Firms
Will Live Chat Help or Hurt Your Marketing Efforts? Navigating legal marketing is like digging for gold in a minefield. There are a multitude of options and it seems...
Continue Reading5 Ways Lawyers Can Get More Google Reviews
In an increasingly competitive market, it’s worth considering how your law firm can differentiate itself from the competition online. One effective way to accomplish this differentiation is to proactively...
Continue Reading5 Advantages of a Simplified Homepage Design
Ever wonder why you prefer one law firm website over another? The answer: Simplicity. Or, in other words, “less visually complex”. Simplicity in a law firm website doesn’t mean...
Continue ReadingGoogle Adds New Helpful Button to GMB Reviews
If you spend too much time on Google like I do you may have noticed a small addition to the Google My Business reviews. Earlier this month they quietly...
Continue ReadingClick Test Study on The Local Finder & Where Are Searchers Clicking?
Local search results have seen a lot of changes recently with the most significant being the addition of the local finder and then having paid ads in the local...
Continue ReadingRemarketing for lawyers: What is it and does it work?
Over the past 10 years in digital marketing I have met very few lawyers who know what remarketing is and even less that engage in it. This is a...
Continue ReadingHiring a Lawyer: What Potential Clients REALLY Care About
Recently I was having a discussion with a personal injury attorney where he asked me what I thought was the most important thing a client looks for when hiring...
Continue ReadingAre Your Citations Indexed? Are They Helping You?
About a week ago Darren Shaw from Whitespark presented his results from an interesting citation study. In his study Darren wanted to find out what actually happens when you...
Continue ReadingAccelerated Mobile Pages (AMP) Project: The Basics for Marketers
This post was originally published on Avvo’s Lawyernomics blog. One of several awesome things about the Accelerated Mobile Pages Project is that its name is literal. This is a...
Continue ReadingUsing Keyword Data To Increase Traffic
It’s crazy to say in the era of [NOT PROVIDED], but Google is giving me really useful keyword data lately. This post outlines how I’ve used keyword data from...
Continue ReadingDoes Direct Mail Marketing Still Work For Law Firms?
Does Direct Mail Marketing Still Work For Law Firms? Recently I was at a marketing and management conference for personal injury firms. During this conference many law firms will...
Continue ReadingUsing Google Alerts for Law Firms
If you haven’t been using Google alerts you’re behind the curve and it’s time to catch up! Don’t worry though if you haven’t been using this handy free tool...
Continue Reading5 Ways for Law Firms to Get More Traffic
Promoting your website online isn’t just about organic traffic. In fact there are hundreds of other ways to generate leads depending on your practice area and location. In this...
Continue ReadingYelp Advertising Review: Is it Effective for Law Firms?
Yelp. Whether you love them or hate them you’ve at least heard of them, and you’ve likely used their website or app to find a good sushi joint in...
Continue ReadingInteractive Map Displays State-by-State Incarceration Rates
The fact that the United States incarcerates more of it’s citizens than any other NATO nation is no secret. This study from Attorney Andrew Flusche looks at the incarceration...
Continue ReadingJuris Digital Client Featured on Fox 7 Austin
We spend a lot of time thinking about how to build links and citations that will really move the needle for our clients, both in terms of keyword rankings...
Continue ReadingHow To Get More Case Referrals From Clients: Four Quick Tips
Growing your law firm is one of the hardest jobs you have whether your law firm is big or small. Without proper processes and procedures geared towards actively seeking out...
Continue ReadingFind Where Your Firm Needs to Rank: Conduct a Visibility Study
Is your online marketing strategy actually in line with your law firm’s goals? If one of your online marketing goals is to get more clients and sign more cases...
Continue ReadingGet Back What Is Yours: Reclaim Your Lost Google Analytics Data
NOTE: This technique will only work if the Analytics account in question is still active, or has been deleted for less than 30 days. One of the biggest frustrations...
Continue ReadingClick Study: The New 3 Pack & Where Users Are Clicking
Google shocked the world last week when they mixed up how local results are displayed in search results. Local queries that used to return result pages containing up to...
Continue ReadingSubtle Website Changes for BIG Conversion Improvements
It doesn’t matter how much traffic your law firm’s website generates if it doesn’t inspire people to contact you. Adopting strong SEO practices, staying relevant on social media and...
Continue ReadingIs My Website Penalized by Google?
Did you know that Google penalizes websites that operate outside of their terms of service? A couple of years ago Google was actively penalizing a lot of law firm...
Continue Reading5 Law Firm Website Mistakes You Need To Fix
Simply being a lawyer is not enough to gain business these days. Your site is in competition with the world, not just your local firms. Typically we like to...
Continue ReadingHow to Get Peer Reviews on Lawyers.com
When potential clients are searching for an attorney they typically get a mix of local law firm results as well as attorney directories such as Lawyers.com or Martindale.com. Although...
Continue ReadingAn Effective Legal Blogging Strategy in 323 Words
1. Read other blogger’s blogs The reason that bloggers began blogging, way back before search engines even existed, is because they wanted to talk about the nerdy shit that...
Continue ReadingLawyers, If Your SEO Does These 2 Things, Fire Them
1. Blog About Someone’s Death and Call it “Content Marketing” Rob Woods (@robdwoods) recently tweeted the following, spot-on observation: If you tie your stupid content marketing to someone's recent...
Continue ReadingHow to Conduct a Focus Group on Your Law Firm’s Website
If you are considering making significant changes to your website, there are essentially two methods you can use: 1. Make completely random changes based on what you think is...
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