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The Best Personal Injury Lawyer Websites

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Matt Green

The Common Traits and 5 Examples of Exceptional Personal Injury Websites

Click here to jump to personal injury website examples.

If you’re in the market for a new website for your personal injury law firm, you’re probably interested in seeing examples of some of the best personal injury sites on the web.

Best Personal Injury Websites

At Juris Digital, we have nearly a decade of experience helping personal injury law firms design, build, optimize, and promote websites that function as powerful marketing tools.

I personally have researched and analyzed literally thousands of personal injury websites over the course of my career in digital marketing (sounds fun, right?). Because of that, I have come across some truly exceptional examples that have helped me understand the common traits shared by the best injury law websites.

In this post, I’ve shared the lessons I’ve learned about what makes for a great personal injury site, and I’ve provided five examples of sites that any personal injury firm would be smart to model their new website after.

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The Common Traits Shared by the Best Personal Injury Websites

The best personal injury law firm websites have…

An Exceptional Technical Foundation

In 2018, building a website with a sound technical foundation is just as essential as it has ever been. After all, your site can be as strikingly beautiful as the day is long, but if it takes 20 seconds to load a page, or you exclude search engines from being able to crawl and index your content, it won’t matter a lick how good it looks.

There are several areas of your personal injury website’s technical foundation that are essential to get right. Those are:

  • Website hosting. Regardless of how clean your website’s code is, or how well you optimize for page speed, it’s difficult to overcome a sub-par webhost. Your website’s foundation starts with the server that it’s hosted on, so this is not a place to pinch pennies. Click here for a list of our recommended web hosts for law firms.
  • Page speed. At Juris Digital, we obsess over page speed. Why? Because a faster loading website outperforms its slower counter-part in every way. Better keyword rankings, better conversion rates, better user experience. There are few better or safer investments you can make towards improving your website’s performance than making it load consistently faster. Page speed is one the major differences between top-tier law firm website design development agencies and amateur website shops.
  • Content management system (CMS). CMS refers to the underlying technology that is used to support your website. At Juris Digital, we exclusively use WordPress as the CMS for our personal injury clients. WordPress is the most commonly used CMS, powering nearly 30% of the web. I would posit that for 95% of personal injury law firms, WordPress is the right choice.
  • Responsive design. It’s 2018, and the necessity of responsive (ie. mobile-friendly) design should no longer require a defense. The reality is that over 50% of all of the traffic to your personal injury site will come from mobile devices. It’s essential that the mobile and tablet layout of your site receive just as much if not more thought and care than the desktop/laptop layout.
  • Search engine optimization (SEO). If your website does not have the basic configurations necessary for search engines to be able to access, crawl, and index its contents, it won’t be long before you’re scratching your head wondering where all your traffic is. One of the great advantages of using WordPress is that it is uniquely well-suited for SEO. The Yoast SEO plugin for WordPress, when properly configured, will ensure that your personal injury site has a strong technical SEO foundation.

Simple, Elegant Design Which Prioritizes the User

Many firms want their site to match the bombastic, flashy style traditionally associated with personal injury attorneys; think Better Call Saul. At Juris Digital, we believe that personal injury websites ought to be designed with simple elements and elegant colors and typography, which prioritize the user’s needs over the firm’s preferences.

Personally, I have about as much design ability as a tree stump. If you’re the same way, I implore you to avoid the mistake of thinking that you should have a say in the design of your personal injury website.

Instead, I suggest that you hire a professional designer who has specific experience creating personal injury websites. And once you find that designer, here’s the real key: Trust her. She is a professional with a highly specific skill-set which you don’t possess. Avoid the urge to micro-manage during the design process and you’ll wind up with an infinitely better website than if you insist on giving your two cents at every turn.

A great web designer will ensure that your site is designed to match your firm’s unique voice and value propositions, and they’ll do this by asking you the right questions about your firm, your goals, and most importantly your potential clients, from the outset of the project.

Informative Content That Addresses Potential Client’s Most Pressing Concerns

When someone is in a position where they’re considering hiring a personal injury attorney, they’re likely to have a ton of questions about the process. Examples include questions like:

  • Does it cost money to hire a personal injury lawyer? If so, how much?
  • How long do most personal injury cases take to resolve?
  • What are the first steps I need to take towards pursuing a personal injury claim?
  • Will the personal injury law firm I hire help me pay my medical bills?
  • Should I talk to the insurance company?

If you can address these questions on your website clearly and accurately, you can earn the trust of your potential clients by showing them that you are willing and able to help guide them through their injury case.

Compelling Website Copy that Differentiates You from Your Competitors

  • Who is your target audience (define personas)?
  • What makes your firm and your services different than your competitors (what are your unique value propositions)?
  • What are your areas of specialty? What kind of cases are you best equipped to handle?
  • What are some examples of cases where you obtained a positive outcome for your client? How specifically were you able to obtain those positives results?
  • What do your past clients say about your services?
  • Why should someone hire you instead of your top competitor?

Hiring a personal injury attorney, especially in cases involving catastrophic injury, is a critical and potentially life-altering decision. Your potential clients are almost always going to research several firms before deciding who to call.

Because of this, it’s essential that you formulate compelling answers to the questions listed above, and then let those answers guide your website copy. Crafting a compelling narrative with your website copy is the best way to ensure that you earn new clients, not just clicks and compliments.

My Top 5 Favorite Personal Injury Websites

Now that we’ve looked at the common traits shared by the best personal injury websites, let’s look at some actual examples:

#5. Staver Law Group, P.C.

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What I love about this site:

  • Striking design. Scroll down the homepage and you’ll see what I mean. This website is very well designed featuring a combination of photography and animation which guides the user to their desired content.
  • About the firm content. This site has great and comprehensive “About the firm” information, including tons of case results, client testimonials, and awards.
  • Navigation copy. I like how the menu contains options for “How Were You Injured?” and “Type of Injury”. This is a user-first design feature which improves the usefulness of the site.

Things I’d try to improve:

  • Pagespeed. According to GTMetrics.com the homepage takes 6.8 seconds to fully load. This is a full four seconds longer than best practice.
  • Copy on homepage The copy in the first several paragraphs on the homepage is fairly generic, and seems to be being used as “filler”. I would try to make this prominent copy more compelling.
  • Informational content. The site does not contain easily accessible informational content, and it also lacks a prominent Search function to allow people to search the site for specific topics.

#4. Edgar Snyder & Associates

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What I love about this site:

  • Straight-forward design. The designer here clearly prioritizes usability and comprehension over flash. This also stays true to the firm’s character rather than trying to be something it’s not.
  • Informational content. On the homepage, right beneath the main banner, are four links which guide the user to answers to their pressing questions.
  • Navigation. The navigation items are well-written and effectively guide the user to the correct information based on their scenario.
  • Community-centric. Personal injury lawyers are local. Edgar Snyder does a great job of showcasing that the firm is invested in the community by publishing blog posts on their community initiatives and involvement.

Things I’d try to improve:

  • Pagespeed. According to GTMetrics.com the homepage takes 4.4 seconds to fully load. Not terrible, but this could be improved for the benefit of the site’s performance.
  • LiveChat. The website has a LiveChat feature, which I tend to be opposed to. This LiveChat does not actually allow potential clients to chat with the Firm. Rather, it is staffed by a third party service, and is just a glorified contact form. I am an advocate for a chat feature only when the agent is an employee of the firm and can actually provide useful information. Also, the LiveChat pops over the screen on every page, which is annoying. I think the user experience of the site could be improved by removing the LiveChat feature.

#3. Greenberg & Bederman, LLC

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What I love about this site:

  • Unique Design. The custom animation which is fundamental to the design really differentiates this site from a design standpoint.
  • Copywriting. The copy on the homepage is highly focused on addressing the client’s pain points and funneling them to how they can get help.
  • UVPs. The design features the firm’s unique value propositions prominently, with Google reviews and SuperLawyers badge right in the main menu.
  • User Navigation. The navigation items in the main menu are well written and highly intuitive which makes for a much better user experience.

Things I’d try to improve:

  • Pagespeed. According to GTMetrics.com the homepage takes 7.8 seconds to fully load. This is a full 5 seconds longer than ideal which undoubtedly has a negative impact on the site’s performance.
  • Content updates/freshness. Based on a quick look at the firm’s blog, the most recent piece of content was posted back in July of 2016. It’s important to add fresh content and to update old content regularly.
  • LiveChat. Same issue as with the site above.

Disclaimer: The next two examples are Juris Digital websites. What can I say, I’m biased!

#2. GJEL Accident Attorneys

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This site was named by Lawyerist.com as a top 10 best lawyer website of 2017.

What I love about this site:

  • Elegant Design. The color scheme and typography make this site so dang easy on the eyes. It’s no wonder why the design was award-winning.
  • Calls to action. The contact form over the main banner image is laid out in a unique way which gives the user three easy options for contacting the firm.
  • Value propositions. The firm wastes no time showing the user why they are the right choice, featuring client testimonials, case results, and award badges all above the fold.
  • Ample informational content. The site contains a ton of useful content linked to prominently from the main menu under Resources.
  • People-centric. Hiring a personal injury lawyer is a highly personal decision for victims. GJEL.com contains headshots for each attorney, along with links to their complete bios right on the homepage.

Things we could improve:

  • Pagespeed. According to GTMetrics the site’s homepage loads in 3.6 seconds. While this is the best load time of any site here, there is room for improvement to get it down to our target speed over <2 seconds.
  • Readability. Some have expressed concerns that the main menu text is too small, making it difficult to read for some people. We ought to test a larger font size in the menu.

#1. Sutliff & Stout, Injury & Accident Law Firm

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What I love about this site:

  • Unique, mobile-first design. Unlike the other websites on this list, this site does not have a visible menu. Rather, it’s behind a hamburger icon. Instead of presenting lots of options we have chosen to give people fewer, but more efficient options. Users can either contact the firm immediately OR search for the information they need using the search tool in the upper right. The combination of a sticky call to action header, hamburger menu, and a prominent search function is unique, focused on conversions, and optimal for mobile devices.
  • Blazing fast. A simple design like this has allows for extreme code efficiency. According to GTMetrics this site’s homepage loads in just 1.7 seconds, the fastest of any site on our list.
  • Simple, compelling copy. The featured copy in the middle of the homepage is written in simple, straightforward language and clearly communicates the firm’s mission and personality.
  • Original public safety studies. We’ve focused heavily on publishing content on this site that not only answers people’s questions (though we have plenty of that), but that is based on unique data analysis related to auto accidents and other public safety issues.

Things we could improve:

  • Lack of Spanish content. On the homepage we indicate that the Firm can provide assistance in Spanish, but we are lacking any actual information in Spanish on the site.
  • Content bloat. The site has quite a bit of old, stale content which we are working to remove or re-purpose to focus both users and search engines only on the most important content.

Have any examples of exceptional personal injury lawyer websites? Please let us know about them in the comments below!

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Matt Green

Hi, I’m Matt. Since 2011, I’ve spent the majority of my one life on this earth helping lawyers sign more cases with organic search, and I’ve loved every freakin’ second of it. If you have specific topics you’d like to discuss with me, please feel free to email me or tweet me.

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