The Best Personal Injury Lawyer Websites

The Common Traits and 5 Examples of Exceptional Personal Injury Websites

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If you’re in the market for a new website for your personal injury law firm, you’re probably interested in seeing examples of some of the best personal injury sites on the web.

Best Personal Injury Websites At Juris Digital, we have nearly a decade of experience helping personal injury law firms design, build, optimize, and promote websites that function as powerful marketing tools.

I personally have researched and analyzed literally thousands of personal injury websites over the course of my career in digital marketing (sounds fun, right?). Because of that, I have come across some truly exceptional examples that have helped me understand the common traits shared by the best injury law websites.

In this post, I’ve shared the lessons I’ve learned about what makes for a great personal injury site, and I’ve provided five examples of sites that any personal injury firm would be smart to model their new website after.

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The Common Traits Shared by the Best Personal Injury Websites

The best personal injury law firm websites have…

An Exceptional Technical Foundation

In 2018, building a website with a sound technical foundation is just as essential as it has ever been. After all, your site can be as strikingly beautiful as the day is long, but if it takes 20 seconds to load a page, or you exclude search engines from being able to crawl and index your content, it won’t matter a lick how good it looks.

There are several areas of your personal injury website’s technical foundation that are essential to get right. Those are:

Simple, Elegant Design Which Prioritizes the User

Many firms want their site to match the bombastic, flashy style traditionally associated with personal injury attorneys; think Better Call Saul. At Juris Digital, we believe that personal injury websites ought to be designed with simple elements and elegant colors and typography, which prioritize the user’s needs over the firm’s preferences.

Personally, I have about as much design ability as a tree stump. If you’re the same way, I implore you to avoid the mistake of thinking that you should have a say in the design of your personal injury website.

Instead, I suggest that you hire a professional designer who has specific experience creating personal injury websites. And once you find that designer, here’s the real key: Trust her. She is a professional with a highly specific skill-set which you don’t possess. Avoid the urge to micro-manage during the design process and you’ll wind up with an infinitely better website than if you insist on giving your two cents at every turn.

A great web designer will ensure that your site is designed to match your firm’s unique voice and value propositions, and they’ll do this by asking you the right questions about your firm, your goals, and most importantly your potential clients, from the outset of the project.

Informative Content That Addresses Potential Client’s Most Pressing Concerns

When someone is in a position where they’re considering hiring a personal injury attorney, they’re likely to have a ton of questions about the process. Examples include questions like:

If you can address these questions on your website clearly and accurately, you can earn the trust of your potential clients by showing them that you are willing and able to help guide them through their injury case.

Compelling Website Copy that Differentiates You from Your Competitors

Hiring a personal injury attorney, especially in cases involving catastrophic injury, is a critical and potentially life-altering decision. Your potential clients are almost always going to research several firms before deciding who to call.

Because of this, it’s essential that you formulate compelling answers to the questions listed above, and then let those answers guide your website copy. Crafting a compelling narrative with your website copy is the best way to ensure that you earn new clients, not just clicks and compliments.

My Top 5 Favorite Personal Injury Websites

Now that we’ve looked at the common traits shared by the best personal injury websites, let’s look at some actual examples:

#5. Staver Law Group, P.C.

What I love about this site:

Things I’d try to improve:

#4. Edgar Snyder & Associates

What I love about this site:

Things I’d try to improve:

#3. Greenberg & Bederman, LLC

What I love about this site:

Things I’d try to improve:

Disclaimer: The next two examples are Juris Digital websites. What can I say, I’m biased!

#2. GJEL Accident Attorneys

This site was named by Lawyerist.com as a top 10 best lawyer website of 2017.

What I love about this site:

Things we could improve:

#1. Sutliff & Stout, Injury & Accident Law Firm

What I love about this site:

Things we could improve:


Have any examples of exceptional personal injury lawyer websites? Please let us know about them in the comments below!

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Matt Green

Hi, I'm Matt. I'm the lead strategist here at Juris Digital. Since 2011, I've spent the majority of my one life on this earth helping lawyers sign more cases with organic search, and I've loved every freakin' second of it. If you have specific topics you'd like to discuss with me, please feel free to email me or tweet me.