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3 Reasons Lawyers Need an Informational Keyword Strategy

What are informational keywords? Traditionally, web marketers have categorized keywords by three general types: Transactional keywords People use transactional keywords to find specific products or services. An example of a transactional keyword from the legal field is best dui lawyer near me. These are the keywords people search just prior to making a purchasing decision. – Read More

Accelerated Mobile Pages (AMP) Project: The Basics for Marketers

This post was originally published on Avvo’s Lawyernomics blog. One of several awesome things about the Accelerated Mobile Pages Project is that its name is literal. This is a relief because many of Google’s projects are named after animals, which makes things confusing from the get-go. Here are the key points for AMP: AMP makes web pages load super quickly – Read More