How Do People Find and Choose a Lawyer? Answers from a Focus Group
We do marketing for law firms. As such, there is nothing more important for us to understand than how people find and hire a lawyer. We have a ton...
Continue ReadingResults-Driven SEO for Personal Injury Lawyers
Search Engine Optimization for Injury & Car Accident Law Firms When it comes to what we do, we strongly believe that the more you focus on the little things...
Continue ReadingSocial Media Marketing for Lawyers
In the age of social media, even businesses that do not typically have an online presence can use this online market to their advantage. Social media marketing for lawyers...
Continue ReadingOnline Marketing for Law Firms
30 Actionable Digital Marketing Strategies for Lawyers & Law Firms Online marketing can be an intimidating task for law firms, especially those that are new to the game. This...
Continue ReadingHow to Get a Google Review Removed
If you’re a law firm owner, there is nothing more frustrating than watching your business trickle down and then going to Google to find a negative review has just...
Continue ReadingPersonal Injury Lead Generation Companies: The Good Bad & Ugly
This article was updated in October 2020 to include the new Local Service Ads by Google. Over the past 11+ years, I have worked with some of the most...
Continue ReadingGMB Attributes for Law Firms: How to Set Them and What’s New
Your Google My Business (GMB) profile is your calling card for local searchers looking for something close by and tangible. However, COVID-19 and other events in 2020 made Google...
Continue ReadingHow to Cancel Your Avvo Advertising
Over the years we have conducted several studies on Avvo’s performance for law firms who use their paid services. The results seem to vary greatly, but for the vast...
Continue ReadingImportant On Page SEO Elements
Did you know that potential clients are already searching for you? According to research, 96% of people in need of legal advice use a search engine, and 74% of...
Continue ReadingRemoving the annoying “Hours or services may differ” in Google My Business
One of the more annoying things our local SEO client’s have expressed frustration about is the message showing below your business hours in Google My Business listing saying “Hours...
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