How to Get Personal Injury Clients
To get more new personal injury clients you need to position yourself where people are searching for attorneys. If you run or work for a personal injury law firm,...
Continue ReadingOnline Marketing for Law Firms: 30 Essential Strategies
30 Actionable Digital Marketing Strategies for Lawyers & Law Firms Online marketing can be an intimidating task for law firms, especially those that are new to the game. This...
Continue ReadingThe Best Legal Directories for Law Firms
As we approach 2022 the best directories that you need to be listed in will vary depending on your market. So while i’ll caution you from blindly following my...
Continue ReadingWhy Attorneys Need to Focus on Barnacle SEO / Share of Search
It’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility. The competition in all search mediums for attorney’s is very...
Continue ReadingPersonal Injury Lead Generation Companies: The Good Bad & Ugly
This article was updated in October 2021 to include the new Local Service Ads by Google. Over the past 11+ years, I have worked with some of the most...
Continue ReadingTop Citation Sources for Law Firms in 2021 [Downloadable List]
This post was last revised with new, up-to-date information on October 1, 2021. If you’re serious about ranking in Google’s 3 pack, Google Maps or local finder you can’t...
Continue ReadingKeyword Research For Attorneys: From Start to Finish
Over the past 15+ years I have worked with a variety of attorneys and law firms, helping them with their SEO practices. During this time, I’ve seen Google Keyword...
Continue ReadingGoogle Posts for Law Firms
Does your law firm take advantage of Google Posts? The Google My Business dashboard that allows business owners to post updates about their business and have them appear directly...
Continue ReadingHow Do People Find and Choose a Lawyer? Answers from a Focus Group
We do marketing for law firms. As such, there is nothing more important for us to understand than how people find and hire a lawyer. We have a ton...
Continue Reading101 Social Media Tips For Law Firms
By this day and age, most attorneys know that having an active social media presence is a must in order to stay competitive and connect with past, present, and...
Continue ReadingThe Ethical Issues in Online Marketing for Attorneys
In today’s digital world, nearly all advertising for all companies and organizations, including lawyers, is done online. It’s becoming rarer for the majority of lawyers to turn to TV,...
Continue Reading9 Blogging Tips for Attorney
How to Earn New Clients by Publishing Strategic Online Content By now every business owner has heard “You should be blogging” at least a few times. Lawyers are no...
Continue ReadingThe Best Personal Injury Lawyer Websites on Earth
3 Astonishing Traits of Personal Injury Websites That Transform Them Into Lead Generating Machines STOP: Got a Hot Pocket in your mouth and about to make a mad dash...
Continue Reading5 Reasons Your Law Firm Website Isn’t Generating Leads… & How You Can Fix It!
1. Your website isn’t mobile friendly 🙁 Over 60% of searches today take place on mobile devices (Don’t believe me? Take a look at your own analytics data!). Surprisingly...
Continue Reading5 tips for evaluating your website’s performance in Google Analytics
Is my law firm SEO agency doing their job? Is my website doing its job? Hint: You can check yourself… Did you know that you don’t have to be...
Continue ReadingIncrease Your Lead Close Rates
If your attorney SEO program or paid search marketing is not generating enough signed cases, the first step needs to be looking internally. One of the biggest problems I...
Continue ReadingSEO vs. PPC for Law Firms: Signing More Cases For Your Law Firm
Creating an effective marketing strategy for your law firm is becoming more important as time goes on. With more law firms competing than ever before it’s essential that you...
Continue ReadingResults-Driven SEO for Personal Injury Lawyers
Search Engine Optimization for Injury & Car Accident Law Firms When it comes to what we do, we strongly believe that the more you focus on the little things...
Continue ReadingSocial Media Marketing for Lawyers
In the age of social media, even businesses that do not typically have an online presence can use this online market to their advantage. Social media marketing for lawyers...
Continue ReadingHow to Cancel Your Avvo Advertising
Over the years we have conducted several studies on Avvo’s performance for law firms who use their paid services. The results seem to vary greatly, but for the vast...
Continue ReadingLaw Firm Branding: Is It Important?
Having a brand for your law firm is more important than you may think. All marketing gets a little easier when everyone knows about you. But a “brand” for...
Continue ReadingRemoving the annoying “Hours or services may differ” in Google My Business
One of the more annoying things our local SEO client’s have expressed frustration about is the message showing below your business hours in Google My Business listing saying “Hours...
Continue ReadingFacebook Marketing For Lawyers : How to Sign More Cases
Facebook traffic is growing and more people are spending time on the website and app every day. The current pandemic situation has actually inflated these numbers. In fact, a...
Continue ReadingAre Law Firms Still Using Personal Blog Networks (PBN) to Build Links?
The short answer is yes… But they are taking a VERY big gamble and risk getting penalized & removed from Google search results for a long time. Link building...
Continue ReadingEasily Find Local Pack Keyword Opportunities
Whether you love it or hate it, keyword research is the cornerstone of any successful local SEO campaign. After all, if your business does not rank for the right...
Continue ReadingWhy Law Firms Should Use WordPress Instead of Wix for SEO
An attorney called our office the other day and asked about building a law firm website using Squarespace or Wix. Would he get anywhere with those services in terms...
Continue ReadingHow to Spot Fake Law Firms in Google My Business
Its 2020 and fake law firms are running rampant on Google My Business. This has many of us Local SEO experts annoyed, but also ready to accept the reality....
Continue ReadingThe 8 Most Beautiful Law Firm Offices in the World
You might have more My Cousin Vinny in you than you realize… at least when it comes to your law firm office. Who can forget the classic image of...
Continue ReadingMobile Marketing For Lawyers
Mobile marketing needs to be a top priority for law firms that want to sign more clients from online traffic sources. Mobile is becoming more important every day and...
Continue ReadingAvvo.com Reviews: Should You Trust Them? Are They Reliable?
If you were looking for an attorney on Avvo, chances are you saw both reviews and a score of the attorney on their website. If you’re wondering if the...
Continue ReadingSmall Law Firm Marketing
Essential Online Marketing Advice for Small and Startup Law Firms Small law firms face different marketing challenges than larger law firms. This is not a ground breaking concept: Small...
Continue ReadingOptimizing FAQ Rich Results For Lawyers
Google has been on a roll this year making change after change with how search results are displayed. In many cases, these new “features” will increase how much space...
Continue ReadingLocal Rank Tracking For Law Firms
How well does your firm actually rank in Google’s Local Pack results? Is your law firm ranking as well in local search results as it can be? This is...
Continue ReadingOnline Advertising For Law Firms: How to Generate New Clients
Building your online presence is a critical part of advertising for your law firm. Online advertising has the potential to bring in a large number of clients, particularly since...
Continue ReadingCall Tracking Software for Law Firms
CallRail is a very effective call tracking software with a lot of powerful tools that allows law firms to track calls and determine the caller source. At Juris Digital...
Continue ReadingGoogle’s New Feature: People Also Search For & How To Use It To Your Advantage
Recently, Google quietly made a change in organic search results with the additional inclusion of more “people also search for” boxes. This new addition appears in search results when...
Continue ReadingReview Summaries Visible In The 3 Pack & Local Finder
2017 has been the year of changes for Local SEO’s. There has been more product modifications and major additions (upgrades?) than I can remember happening in a single year....
Continue ReadingThe Average Law Firm Conversion Rate? We Beat it Seven Times Over [Case Study]
The PPC Problem and Juris Digital’s Approach Pay-Per-Click all comes down to how much you pay per click — and whether it’s getting you what you want. At Juris...
Continue ReadingIs Avvo Paid Advertising Worth The Money? Case Studies & Lawyer Interviews
There is no denying that Avvo is a huge website with massive visibility in Google and on TV. In fact, according to a recent SEM rush report I conducted,...
Continue ReadingHow lawyers are signing more cases and clients in 2017
For law firms, signing new cases is essential to the success of the firm. Without new cases coming in, your business is going to slow down as your caseload drops. That’s...
Continue Reading[VIDEO] How Attorneys Can Get More Online Reviews
Video Transcription Hi I’m Casey Meraz with Juris Digital and today we’re going to be talking about how to get more reviews for your law firm. Getting Reviews on...
Continue ReadingGoogle Adds New Helpful Button to GMB Reviews
If you spend too much time on Google like I do you may have noticed a small addition to the Google My Business reviews. Earlier this month they quietly...
Continue ReadingClick Test Study on The Local Finder & Where Are Searchers Clicking?
Local search results have seen a lot of changes recently with the most significant being the addition of the local finder and then having paid ads in the local...
Continue ReadingRemarketing for lawyers: What is it and does it work?
Over the past 10 years in digital marketing I have met very few lawyers who know what remarketing is and even less that engage in it. This is a...
Continue ReadingHiring a Lawyer: What Potential Clients REALLY Care About
Recently I was having a discussion with a personal injury attorney where he asked me what I thought was the most important thing a client looks for when hiring...
Continue ReadingAre Your Citations Indexed? Are They Helping You?
About a week ago Darren Shaw from Whitespark presented his results from an interesting citation study. In his study Darren wanted to find out what actually happens when you...
Continue ReadingDoes Direct Mail Marketing Still Work For Law Firms?
Does Direct Mail Marketing Still Work For Law Firms? Recently I was at a marketing and management conference for personal injury firms. During this conference many law firms will...
Continue ReadingUsing Google Alerts for Law Firms
If you haven’t been using Google alerts you’re behind the curve and it’s time to catch up! Don’t worry though if you haven’t been using this handy free tool...
Continue Reading5 Ways for Law Firms to Get More Traffic
Promoting your website online isn’t just about organic traffic. In fact there are hundreds of other ways to generate leads depending on your practice area and location. In this...
Continue ReadingYelp Advertising Review: Is it Effective for Law Firms?
Yelp. Whether you love them or hate them you’ve at least heard of them, and you’ve likely used their website or app to find a good sushi joint in...
Continue ReadingHow To Get More Case Referrals From Clients: Four Quick Tips
Growing your law firm is one of the hardest jobs you have whether your law firm is big or small. Without proper processes and procedures geared towards actively seeking out...
Continue ReadingFind Where Your Firm Needs to Rank: Conduct a Visibility Study
Is your online marketing strategy actually in line with your law firm’s goals? If one of your online marketing goals is to get more clients and sign more cases...
Continue ReadingClick Study: The New 3 Pack & Where Users Are Clicking
Google shocked the world last week when they mixed up how local results are displayed in search results. Local queries that used to return result pages containing up to...
Continue ReadingIs My Website Penalized by Google?
Did you know that Google penalizes websites that operate outside of their terms of service? A couple of years ago Google was actively penalizing a lot of law firm...
Continue Reading5 Law Firm Website Mistakes You Need To Fix
Simply being a lawyer is not enough to gain business these days. Your site is in competition with the world, not just your local firms. Typically we like to...
Continue ReadingHow to Get Peer Reviews on Lawyers.com
When potential clients are searching for an attorney they typically get a mix of local law firm results as well as attorney directories such as Lawyers.com or Martindale.com. Although...
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