ChatGPT for Law Firms: The Hype & Potential Uses
Unless you’ve been hiding under a social media rock you have probably heard about the most recent phenomenon ChatGPT. So far over the past few weeks its been called...
Continue ReadingHow to Get Personal Injury Clients
To get more new personal injury clients you need to position yourself where people are already searching for your services. Whether you own, operate, or work for a personal...
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Getting more clients for your law firm in 2023 is all about making sure that your advertising your criminal defense firm and you show up when your clients need...
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Search Engine Optimization for Injury & Car Accident Law Firms When it comes to what we do, we strongly believe that the more you focus on the little things...
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For law firms, signing new cases is essential to the success of the growth of your law firm. Without new cases coming in your company may experience cash flow...
Continue ReadingThe Best Legal Directories for Law Firms in 2023
Here is a list of the best legal directories for law firms in 2023 according to Juris Digital. However, keep reading as there is more to the story and...
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How to Earn New Clients by Publishing Strategic Online Content By now every business owner has heard “You should be blogging” at least a few times. Lawyers are no...
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Implementing a marketing strategy is a phenomenal way for a law firm to attract new clients. This concept is especially true given that 48.6% of people use online research...
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If you were looking for an attorney on Avvo, chances are you saw both reviews and a score of the attorney on their website. If you’re wondering if the...
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Essential Online Marketing Advice for Small and Startup Law Firms Small law firms face different marketing challenges than larger law firms. This is not a ground breaking concept: Small...
Continue ReadingTracking Marketing Calls for Law Firms
It probably goes without saying that if you’re not tracking call sources you’re missing out on very valuable data including which sources are converting leads into your BEST customers....
Continue ReadingHow To Get Criminal Defense Clients Online
One of the questions we get asked often is “How can I get more criminal defense cases and clients through online marketing”? Here are a few of the ways...
Continue ReadingHow to Spot Fake Law Firms in Google Business Profiles
While the prevalence of fake law firms or lead generation sites in local results has diminished over the years, they still appear regularly. This has many Local SEO experts...
Continue ReadingOnline Marketing for Law Firms: 30 Essential Strategies
30 Actionable Digital Marketing Strategies for Lawyers & Law Firms Online marketing can be an intimidating task for law firms, especially those that are new to the game. This...
Continue ReadingTop 10 Case Management Software Programs for Law Firms
Lawyers have to do many things they’d rather not. Researching the best case management software is on that list. You probably didn’t go to law school because of your...
Continue ReadingHow to Create a Winning Brand Identity for Your Law Firm: A Comprehensive Guide to Law Firm Branding
One thing typically in common with the most successful law firms is that you know exactly who they are. Unfortunately however, having a strong law firm brand commonly goes...
Continue ReadingSEO vs. PPC for Law Firms: Which is Better?
In 2023 the short answer is that if your budget allows for it, you should engage in both paid search options such as Google Ads, LSA’s, & retargeting. But...
Continue Reading101 Social Media Marketing Tips For Law Firms
By this day and age, most attorneys know that having an active social media presence is a must in order to stay competitive and connect with past, present, and...
Continue ReadingLocal Rank Tracking For Law Firms
How well does your firm actually rank in Google’s Local Pack results? And does it matter? Is your law firm ranking as well in local search results as it...
Continue ReadingCommon Law Firm Website Mistakes You Need To Fix
Simply being a lawyer with a website is not enough to sign new cases these days (in most cases). Many people make the mistake thinking that if they invest...
Continue ReadingIs My Website Penalized by Google?
Did you know that Google penalizes websites that operate outside of their terms of service? A couple of years ago Google was actively penalizing a lot of law firm...
Continue ReadingIncrease Your Law Firm’s Lead Close Rates
If your attorney SEO program or paid search marketing is not generating enough signed cases, the first step needs to be looking internally. One of the biggest problems I...
Continue ReadingWhy Attorneys Need to Focus on Barnacle SEO / Share of Search
It’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility. The competition in all search mediums for attorney’s is very...
Continue ReadingTop Citation Sources for Law Firms in 2023 [Downloadable List]
This post was last revised with new, up-to-date information on October 1, 2022. If you’re serious about ranking in Google’s 3 pack, Google Maps or local finder you can’t...
Continue ReadingKeyword Research For Attorneys: From Start to Finish
Over the past 15+ years I have worked with a variety of attorneys and law firms, helping them with their SEO practices. During this time, I’ve seen Google Keyword...
Continue ReadingGoogle Posts for Law Firms
Does your law firm take advantage of Google Posts? The Google My Business dashboard that allows business owners to post updates about their business and have them appear directly...
Continue ReadingHow Do People Find and Choose a Lawyer? Answers from a Focus Group
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Continue ReadingThe Ethical Issues in Online Marketing for Attorneys
In today’s digital world, nearly all advertising for all companies and organizations, including lawyers, is done online. It’s becoming rarer for the majority of lawyers to turn to TV,...
Continue ReadingThe Best Personal Injury Lawyer Websites on Earth
3 Astonishing Traits of Personal Injury Websites That Transform Them Into Lead Generating Machines STOP: Got a Hot Pocket in your mouth and about to make a mad dash...
Continue Reading5 Reasons Your Law Firm Website Isn’t Generating Leads… & How You Can Fix It!
1. Your website isn’t mobile friendly 🙁 Over 60% of searches today take place on mobile devices (Don’t believe me? Take a look at your own analytics data!). Surprisingly...
Continue Reading5 tips for evaluating your website’s performance in Google Analytics
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Continue ReadingHow to Cancel Your Avvo Advertising
Over the years we have conducted several studies on Avvo’s performance for law firms who use their paid services. The results seem to vary greatly, but for the vast...
Continue ReadingRemoving the annoying “Hours or services may differ” in Google My Business
One of the more annoying things our local SEO client’s have expressed frustration about is the message showing below your business hours in Google My Business listing saying “Hours...
Continue ReadingFacebook Marketing For Lawyers : How to Sign More Cases
Facebook traffic is growing and more people are spending time on the website and app every day. The current pandemic situation has actually inflated these numbers. In fact, a...
Continue ReadingAre Law Firms Still Using Personal Blog Networks (PBN) to Build Links?
The short answer is yes… But they are taking a VERY big gamble and risk getting penalized & removed from Google search results for a long time. Link building...
Continue ReadingWhy Law Firms Should Use WordPress Instead of Wix for SEO
An attorney called our office the other day and asked about building a law firm website using Squarespace or Wix. Would he get anywhere with those services in terms...
Continue ReadingThe 8 Most Beautiful Law Firm Offices in the World
You might have more My Cousin Vinny in you than you realize… at least when it comes to your law firm office. Who can forget the classic image of...
Continue ReadingMobile Marketing For Lawyers
Mobile marketing needs to be a top priority for law firms that want to sign more clients from online traffic sources. Mobile is becoming more important every day and...
Continue ReadingOptimizing FAQ Rich Results For Lawyers
Google has been on a roll this year making change after change with how search results are displayed. In many cases, these new “features” will increase how much space...
Continue ReadingOnline Advertising For Law Firms: How to Generate New Clients
Building your online presence is a critical part of advertising for your law firm. Online advertising has the potential to bring in a large number of clients, particularly since...
Continue ReadingGoogle’s New Feature: People Also Search For & How To Use It To Your Advantage
Recently, Google quietly made a change in organic search results with the additional inclusion of more “people also search for” boxes. This new addition appears in search results when...
Continue ReadingReview Summaries Visible In The 3 Pack & Local Finder
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Continue ReadingThe Average Law Firm Conversion Rate? We Beat it Seven Times Over [Case Study]
The PPC Problem and Juris Digital’s Approach Pay-Per-Click all comes down to how much you pay per click — and whether it’s getting you what you want. At Juris...
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Continue Reading[VIDEO] How Attorneys Can Get More Online Reviews
Video Transcription Hi I’m Casey Meraz with Juris Digital and today we’re going to be talking about how to get more reviews for your law firm. Getting Reviews on...
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If you spend too much time on Google like I do you may have noticed a small addition to the Google My Business reviews. Earlier this month they quietly...
Continue ReadingClick Test Study on The Local Finder & Where Are Searchers Clicking?
Local search results have seen a lot of changes recently with the most significant being the addition of the local finder and then having paid ads in the local...
Continue ReadingRetargeting for lawyers: What is it and does it work?
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Continue ReadingHiring a Lawyer: What Potential Clients REALLY Care About
Recently I was having a discussion with a personal injury attorney where he asked me what I thought was the most important thing a client looks for when hiring...
Continue ReadingAre Your Citations Indexed? Are They Helping You?
In 2016, Darren Shaw from Whitespark presented his results from an interesting citation study. In his study Darren wanted to find out what actually happens when you submit your...
Continue ReadingDoes Direct Mail Marketing Still Work For Law Firms?
Does Direct Mail Marketing Still Work For Law Firms? Recently I was at a marketing and management conference for personal injury firms. During this conference many law firms will...
Continue ReadingUsing Google Alerts for Law Firms
If you haven’t been using Google alerts you’re behind the curve and it’s time to catch up! Don’t worry though if you haven’t been using this handy free tool...
Continue Reading5 Ways for Law Firms to Get More Traffic
Promoting your website online isn’t just about organic traffic. In fact there are hundreds of other ways to generate leads depending on your practice area and location. In this...
Continue ReadingYelp Advertising Review: Is it Effective for Law Firms?
Yelp. Whether you love them or hate them you’ve at least heard of them, and you’ve likely used their website or app to find a good sushi joint in...
Continue ReadingHow To Get More Case Referrals From Clients: Four Quick Tips
Growing your law firm is one of the hardest jobs you have whether your law firm is big or small. Without proper processes and procedures geared towards actively seeking out...
Continue ReadingFind Where Your Firm Needs to Rank: Conduct a Visibility Study
Is your online marketing strategy actually in line with your law firm’s goals? If one of your online marketing goals is to get more clients and sign more cases...
Continue ReadingClick Study: The New 3 Pack & Where Users Are Clicking
Google shocked the world last week when they mixed up how local results are displayed in search results. Local queries that used to return result pages containing up to...
Continue ReadingHow to Get Peer Reviews on Lawyers.com
When potential clients are searching for an attorney they typically get a mix of local law firm results as well as attorney directories such as Lawyers.com or Martindale.com. Although...
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