[Survey] Do people research their legal issue before hiring a lawyer?

At Juris Digital we talk a lot about the power of evergreen content.

Suvery-Consumer-Legal-Research Time and again we’ve seen that when law firms can successfully identify the right evergreen topics (aka “keywords”), and then publish exceptional information on those topics, they can bring in quality new cases, even in highly competitive markets.

Because we’re such loud advocates for evergreen content marketing, we thought it would be a good idea to get some real-world data to support our enthusiasm.

So we ran a Google Survey to answer the question:

What percentage of people who’ve hired a lawyer in the past 10 years researched their legal issue online prior to hiring their lawyer?

 
48.6% responded that they had researched their legal issue online prior to hiring their lawyer.

This means…

Nearly half of your potential clients are going to research their legal issue online prior hiring a lawyer. Law firms can get in front of these potential customers by investing in evergreen content marketing.

 

Survey methodology and key data points

To view the raw data from the Google Survey click here.

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Ready to get started with evergreen content marketing?

Free Download: An Evergreen Content Marketing Guide for Law Firms
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Matt Green

Hi, I'm Matt. I'm the lead strategist here at Juris Digital. Since 2011, I've spent the majority of my one life on this earth helping lawyers sign more cases with organic search, and I've loved every freakin' second of it. If you have specific topics you'd like to discuss with me, please feel free to email me or tweet me.